Technology
Panasonic Color Codes
Panasonic's color is blue #0056A8, applied to a wordmark that has not changed shape since 1971. The Panasonic color codes in Hex, RGB and CMYK can be found below. Konosuke Matsushita founded the company on 7 March 1918, and the Panasonic name only became the corporate one on 1 October 2008, ninety years later. Sony, founded 28 years later, went the other way and never added a color at all.
Primary colors
What are Panasonic Primary Colors?
Panasonic's primary color is blue #0056A8, a mid blue with no violet in it.
Panasonic publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Panasonic Blue
| Hex | #0056A8 |
|---|---|
| RGB | 0, 86, 168 |
| HSL | hsl(209, 100%, 33%) |
| CMYK | 100%, 49%, 0%, 34%converted · approximate |
| Pantone | PMS 2945 Cnearest match · not published by the brand |
Panasonic Hex Color Codes
Panasonic hex color codes are #0056A8 for blue.
| Color | Hex |
|---|---|
| Blue | #0056A8 |
Panasonic RGB Color Codes
Panasonic RGB color codes are 0, 86, 168 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 86, 168) |
Panasonic HSL Color Codes
Panasonic HSL color codes are 209, 100%, 33% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(209, 100%, 33%) |
Panasonic CMYK Color Code
Panasonic CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 49%, 0%, 34% |
Panasonic Pantone Color Codes
Panasonic Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2945 C |
Logo
Panasonic Logo Colors
Panasonic logo colors are a single blue, #0056A8, on a plain wordmark with no symbol beside it.
Panasonic Logo Colors Palette
What the Panasonic Logo Colors Mean?
The Panasonic logo colors carry no stated symbolism, but the name does. Pan means all and sonic means sound, and the brand was created in 1955 purely because the company's existing National brand was already registered by someone else in the Americas. So the word started as an export workaround for speakers and lamps. It took until 2008 for the parent company to adopt it.
Panasonic Logo Color History
Panasonic logo color history is quiet by design. The wordmark dates from 1971 and survived both the 2008 corporate rename and the 2022 reorganization into a holding company. Very few consumer electronics marks in this category have gone fifty years without a redraw. The blue is the part that has moved: a deeper #0041C0 circulates on aggregator sites, and it does not match the wordmark Panasonic uses today.
Panasonic Logo JPG
Panasonic logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Panasonic Logo PNG
Panasonic logo in PNG, with a transparent background. Use it over a colored surface.
Panasonic Logo WebP
Panasonic logo in WebP. Same transparency as the PNG at about a third of the file size.
Panasonic Color Code Shades
Panasonic color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Panasonic paint or trim names.
In code
Using the Panasonic palette
CSS custom properties
:root {
--panasonic-blue: #0056A8;
}Contrast against white
| Blue | 7.25:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.