Technology
HP Color Codes
HP's color is blue #0096D6, a bright cyan-leaning blue used across the circle mark and the four-slash logo. The HP color codes in Hex, RGB and CMYK can be found below. Bill Hewlett and David Packard founded the company on 2 July 1939 in a Palo Alto garage with $538, and tossed a coin to decide whose name went first. The other big PC blue in this category belongs to Dell, three shades deeper at #0076CE.
Primary colors
What are HP Primary Colors?
HP's primary color is blue #0096D6, closer to cyan than the navy most enterprise brands use.
HP publishes its logo and color through HP brand central, so the hex here is a published value rather than a sample.
HP Blue
| Hex | #0096D6 |
|---|---|
| RGB | 0, 150, 214 |
| HSL | hsl(198, 100%, 42%) |
| CMYK | 100%, 30%, 0%, 16%converted · approximate |
| Pantone | PMS 2925 Cnearest match · not published by the brand |
HP Hex Color Codes
HP hex color codes are #0096D6 for blue.
| Color | Hex |
|---|---|
| Blue | #0096D6 |
HP RGB Color Codes
HP RGB color codes are 0, 150, 214 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 150, 214) |
HP HSL Color Codes
HP HSL color codes are 198, 100%, 42% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(198, 100%, 42%) |
HP CMYK Color Code
HP CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 30%, 0%, 16% |
HP Pantone Color Codes
HP Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2925 C |
Logo
HP Logo Colors
HP logo colors are one blue, #0096D6, with white counters inside the mark.
HP Logo Colors Palette
What the HP Logo Colors Mean?
The HP logo colors sit at the light end of corporate blue on purpose, because the mark is often printed small on hardware and a darker value fills in. The two letters are the founders' surnames, ordered by a 1939 coin toss rather than by seniority. No color symbolism has been published. One practical limit: at #0096D6 the blue fails WCAG AA as body text on white, so use it as a fill.
HP Logo Color History
HP logo color history has a split in it. Hewlett-Packard separated into HP Inc. and Hewlett Packard Enterprise on 1 November 2015, and the two took different marks. HP Inc. kept the blue circle for consumer hardware and introduced the four-slash logo alongside it; the enterprise side moved to a green rectangle. The blue on this page is the HP Inc. value.
HP Logo JPG
HP logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
HP Logo PNG
HP logo in PNG, with a transparent background. Use it over a colored surface.
HP Logo WebP
HP logo in WebP. Same transparency as the PNG at about a third of the file size.
HP Color Code Shades
HP color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not HP paint or trim names.
In code
Using the HP palette
CSS custom properties
:root {
--hp-blue: #0096D6;
}Contrast against white
| Blue | 3.32:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.