Technology
Acer Color Codes
Acer's color is a single yellow-green, #83B81A, set on a black lowercase wordmark. The Acer color codes in Hex, RGB and CMYK can be found below. Stan Shih and two partners started the company in Hsinchu on 1 August 1976 under the name Multitech, and Acer only replaced that name in 1987. Four of its hardware engineers left in 1989 to start Asus.
Primary colors
What are Acer Primary Colors?
Acer's primary color is green #83B81A. It leans yellow, closer to lime than to the emerald most hardware brands settle on.
Acer publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Acer Green
| Hex | #83B81A |
|---|---|
| RGB | 131, 184, 26 |
| HSL | hsl(80, 75%, 41%) |
| CMYK | 29%, 0%, 86%, 28%converted · approximate |
| Pantone | PMS 376 Cnearest match · not published by the brand |
Acer Hex Color Codes
Acer hex color codes are #83B81A for green.
| Color | Hex |
|---|---|
| Green | #83B81A |
Acer RGB Color Codes
Acer RGB color codes are 131, 184, 26 for green. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Green | rgb(131, 184, 26) |
Acer HSL Color Codes
Acer HSL color codes are 80, 75%, 41% for green. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Green | hsl(80, 75%, 41%) |
Acer CMYK Color Code
Acer CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Green | 29%, 0%, 86%, 28% |
Acer Pantone Color Codes
Acer Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Green | PMS 376 C |
Logo
Acer Logo Colors
Acer logo colors are green #83B81A on the mark and black on the wordmark.
Acer Logo Colors Palette
What the Acer Logo Colors Mean?
The Acer logo colors carry no meaning the company has ever published. Acer is a Latin word for sharp or keen, and that is the one piece of the identity with a stated origin: the 1987 rename away from Multitech, which couldn't be registered in several markets. Anything attributing the green to growth or to innovation is someone's guess. Acer hasn't said.
Acer Logo Color History
Acer logo color history covers three marks, running 1987 to 2001, 2001 to 2011, and 2011 to now. Green survived all three revisions while the letterforms flattened out. Check where any file you download came from, though. Plenty of Acer artwork still in circulation carries an older teal near #007C7E, so logo archives and the current brand green often disagree.
Acer Logo Fonts
Acer logo fonts are a custom lowercase sans that Acer does not license. A geometric grotesque such as Century Gothic gets close, but the terminals on Acer's own letters are cut flatter than any off-the-shelf face.
Acer Logo JPG
Acer logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Acer Logo PNG
Acer logo in PNG, with a transparent background. Use it over a colored surface.
Acer Logo WebP
Acer logo in WebP. Same transparency as the PNG at about a third of the file size.
Acer Color Code Shades
Acer color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Acer paint or trim names.
In code
Using the Acer palette
CSS custom properties
:root {
--acer-green: #83B81A;
}Contrast against white
| Green | 2.38:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.