Technology
Asus Color Codes
Asus's color is blue #00529C, a mid navy set against a black wordmark. The Asus color codes in Hex, RGB and CMYK can be found below. The name is the last four letters of Pegasus, picked in part because it sorts near the top of an alphabetical list. Four former Acer hardware engineers founded the company in Taipei in 1989.
Primary colors
What are Asus Primary Colors?
Asus's primary color is blue #00529C, dark enough to read as navy in print and as a mid blue on screen.
Asus publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Asus Blue
| Hex | #00529C |
|---|---|
| RGB | 0, 82, 156 |
| HSL | hsl(208, 100%, 31%) |
| CMYK | 100%, 47%, 0%, 39%converted · approximate |
| Pantone | PMS 2945 Cnearest match · not published by the brand |
Asus Hex Color Codes
Asus hex color codes are #00529C for blue.
| Color | Hex |
|---|---|
| Blue | #00529C |
Asus RGB Color Codes
Asus RGB color codes are 0, 82, 156 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 82, 156) |
Asus HSL Color Codes
Asus HSL color codes are 208, 100%, 31% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(208, 100%, 31%) |
Asus CMYK Color Code
Asus CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 47%, 0%, 39% |
Asus Pantone Color Codes
Asus Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2945 C |
Logo
Asus Logo Colors
Asus logo colors are blue #00529C and black, with the current wordmark unchanged since 1995.
Asus Logo Colors Palette
What the Asus Logo Colors Mean?
The Asus logo colors have no published symbolism, and the company's own explanation is about the name rather than the palette. Pegasus is the reference. Only its last four letters survived, and sub-brands carry the color instead: Republic of Gamers runs red. The corporate blue mostly appears on motherboard boxes and support pages, which is a narrower job than most brand blues are given.
Asus Logo Color History
Asus logo color history is one of the shortest in this category. The wordmark has held its form since 1995, and the blue has moved only in the way any pre-web color drifts once it has to survive a screen as well as a press.
Asus Logo JPG
Asus logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Asus Logo PNG
Asus logo in PNG, with a transparent background. Use it over a colored surface.
Asus Logo WebP
Asus logo in WebP. Same transparency as the PNG at about a third of the file size.
Asus Color Code Shades
Asus color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Asus paint or trim names.
In code
Using the Asus palette
CSS custom properties
:root {
--asus-blue: #00529C;
}Contrast against white
| Blue | 7.82:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.