Technology
Dell Color Codes
Dell's color is blue #0076CE, applied to the ring and the wordmark alike. The Dell color codes in Hex, RGB and CMYK can be found below. Michael Dell started the company in 1984 as PC's Limited and renamed it Dell Computer Corporation in 1987. The E in the mark sits rotated, which is the single detail people notice first. Its closest rival by PC shipments is HP, which runs a lighter blue at #0096D6.
Primary colors
What are Dell Primary Colors?
Dell's primary color is blue #0076CE, a saturated mid blue that Dell calls Dell Blue.
Dell publishes its logo and color through Dell Technologies brand central, so the hex here is a published value rather than a sample.
Dell Blue
| Hex | #0076CE |
|---|---|
| RGB | 0, 118, 206 |
| HSL | hsl(206, 100%, 40%) |
| CMYK | 100%, 43%, 0%, 19%converted · approximate |
| Pantone | PMS 300 Cnearest match · not published by the brand |
Dell Hex Color Codes
Dell hex color codes are #0076CE for blue.
| Color | Hex |
|---|---|
| Blue | #0076CE |
Dell RGB Color Codes
Dell RGB color codes are 0, 118, 206 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 118, 206) |
Dell HSL Color Codes
Dell HSL color codes are 206, 100%, 40% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(206, 100%, 40%) |
Dell CMYK Color Code
Dell CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 43%, 0%, 19% |
Dell Pantone Color Codes
Dell Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 300 C |
Logo
Dell Logo Colors
Dell logo colors are a single blue, #0076CE, inside a ring.
Dell Logo Colors Palette
What the Dell Logo Colors Mean?
The Dell logo colors do one job: hold the ring together. There is no second color to carry a sub-brand or a product line, and the rotated E is the only piece of the mark asked to say anything. Dell has never attached a published meaning to the blue. Worth knowing before you sample it from an old asset: the pre-2016 Dell blue was #007DB8, a duller and slightly greener value, and it still turns up in logo archives.
Dell Logo Color History
Dell logo color history has one clear break. Dell completed its merger with EMC on 7 September 2016 and became Dell Technologies, and the identity was redrawn around that date. The blue shifted at the same time, from #007DB8 to the brighter #0076CE used now.
Dell Logo JPG
Dell logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Dell Logo PNG
Dell logo in PNG, with a transparent background. Use it over a colored surface.
Dell Logo WebP
Dell logo in WebP. Same transparency as the PNG at about a third of the file size.
Dell Color Code Shades
Dell color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Dell paint or trim names.
In code
Using the Dell palette
CSS custom properties
:root {
--dell-blue: #0076CE;
}Contrast against white
| Blue | 4.68:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.