Technology
Lenovo Color Codes
Lenovo's color is red #E1140A, set on a lowercase wordmark. The Lenovo color codes in Hex, RGB and CMYK can be found below. Liu Chuanzhi and Danny Lui founded the company in Beijing on 1 November 1984 as Legend, and the name changed in 2003 because Legend was already registered almost everywhere outside China. Two years later it bought the PC division of IBM, ThinkPad included, for $1.25 billion.
Primary colors
What are Lenovo Primary Colors?
Lenovo's primary color is red #E1140A, a warm red with a trace of orange in it.
Lenovo publishes its logo through its press kit but no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Lenovo Red
| Hex | #E1140A |
|---|---|
| RGB | 225, 20, 10 |
| HSL | hsl(3, 91%, 46%) |
| CMYK | 0%, 91%, 96%, 12%converted · approximate |
| Pantone | PMS 485 Cnearest match · not published by the brand |
Lenovo Hex Color Codes
Lenovo hex color codes are #E1140A for red.
| Color | Hex |
|---|---|
| Red | #E1140A |
Lenovo RGB Color Codes
Lenovo RGB color codes are 225, 20, 10 for red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(225, 20, 10) |
Lenovo HSL Color Codes
Lenovo HSL color codes are 3, 91%, 46% for red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(3, 91%, 46%) |
Lenovo CMYK Color Code
Lenovo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 91%, 96%, 12% |
Lenovo Pantone Color Codes
Lenovo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 485 C |
Logo
Lenovo Logo Colors
Lenovo logo colors are a single red, used flat across the wordmark.
Lenovo Logo Colors Palette
What the Lenovo Logo Colors Mean?
The Lenovo logo colors sit behind a name built from two halves. Le comes from Legend, novo is Latin for new, and the Chinese name is different again: lian xiang, meaning association or associative thinking. Red is the color that carries all of that in the home market. One caution if you are sourcing artwork: the Chinese-market Lenovo mark is set in blue near #2569A7, not red, and the two files are easy to mix up.
Lenovo Logo Color History
Lenovo logo color history has three eras. The Legend mark ran from 1984 to 2003, FutureBrand drew the first Lenovo wordmark for 2003, and Saatchi & Saatchi replaced it in 2015 with the current version and its adaptable e. Red held through every one of them.
Lenovo Logo JPG
Lenovo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Lenovo Logo PNG
Lenovo logo in PNG, with a transparent background. Use it over a colored surface.
Lenovo Logo WebP
Lenovo logo in WebP. Same transparency as the PNG at about a third of the file size.
Lenovo Color Code Shades
Lenovo color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Lenovo paint or trim names.
In code
Using the Lenovo palette
CSS custom properties
:root {
--lenovo-red: #E1140A;
}Contrast against white
| Red | 4.88:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.