Technology
Vivo Color Codes
Vivo's color is blue #415FFF, a bright indigo-leaning blue on a lowercase wordmark. The Vivo color codes in Hex, RGB and CMYK can be found below. Shen Wei and Duan Yongping founded the company on 22 May 2009. Duan also co-founded Oppo, which is why two rival phone brands share a founder and sit under the same former parent, BBK Electronics.
Primary colors
What are Vivo Primary Colors?
Vivo's primary color is blue #415FFF, closer to indigo than to the navy most phone brands use.
Vivo publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Vivo Blue
| Hex | #415FFF |
|---|---|
| RGB | 65, 95, 255 |
| HSL | hsl(231, 100%, 63%) |
| CMYK | 75%, 63%, 0%, 0%converted · approximate |
| Pantone | PMS 2736 Cnearest match · not published by the brand |
Vivo Hex Color Codes
Vivo hex color codes are #415FFF for blue.
| Color | Hex |
|---|---|
| Blue | #415FFF |
Vivo RGB Color Codes
Vivo RGB color codes are 65, 95, 255 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(65, 95, 255) |
Vivo HSL Color Codes
Vivo HSL color codes are 231, 100%, 63% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(231, 100%, 63%) |
Vivo CMYK Color Code
Vivo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 75%, 63%, 0%, 0% |
Vivo Pantone Color Codes
Vivo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2736 C |
Logo
Vivo Logo Colors
Vivo logo colors are one blue, #415FFF, on a lowercase wordmark.
Vivo Logo Colors Palette
What the Vivo Logo Colors Mean?
The Vivo logo colors do separation work rather than symbolic work. Vivo and Oppo were both owned by BBK Electronics until 2023 and still compete in the same shops, so the blue exists mainly to keep the two apart on a shelf where Oppo runs green. Neither company has published a reading of its color. The Chinese corporate name is Vivo Mobile Communication, and vivo is written lowercase in every official lockup.
Vivo Logo Color History
Vivo logo color history is short and recent. The wordmark was redrawn in 2019 into its current lowercase form, and ownership moved from BBK Electronics to founder Shen Wei in 2023 without the palette changing.
Vivo Logo JPG
Vivo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Vivo Logo PNG
Vivo logo in PNG, with a transparent background. Use it over a colored surface.
Vivo Logo WebP
Vivo logo in WebP. Same transparency as the PNG at about a third of the file size.
Vivo Color Code Shades
Vivo color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Vivo paint or trim names.
In code
Using the Vivo palette
CSS custom properties
:root {
--vivo-blue: #415FFF;
}Contrast against white
| Blue | 4.88:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.