Travel & Airlines
Southwest Airlines Color Codes
Southwest Airlines works in a Bold Blue, hex #304CB2, a Warm Red, hex #D5152E, and a Sunrise Yellow, hex #FFBF27. The Southwest Airlines color codes in Hex, RGB and CMYK can be found below. Herb Kelleher and Rollin King started it in 1967 to fly a triangle between Dallas, Houston and San Antonio, and the low-cost, single-aircraft-type model it built is copied worldwide. Its nearest peer on this site is Delta Air Lines.
Primary colors
What are Southwest Airlines Primary Colors?
Southwest Airlines's primary colors are bold blue #304CB2, warm red #D5152E, sunrise yellow #FFBF27, summit silver #CCCCCC.
Southwest publishes a brand system; the values shown match its named colors.
Southwest Airlines Bold Blue
| Hex | #304CB2 |
|---|---|
| RGB | 48, 76, 178 |
| HSL | hsl(227, 58%, 44%) |
| CMYK | 73%, 57%, 0%, 30%converted · approximate |
| Pantone | PMS 293 Cnearest match · not published by the brand |
Southwest Airlines Warm Red
| Hex | #D5152E |
|---|---|
| RGB | 213, 21, 46 |
| HSL | hsl(352, 82%, 46%) |
| CMYK | 0%, 90%, 78%, 16%converted · approximate |
| Pantone | PMS 186 Cnearest match · not published by the brand |
Southwest Airlines Sunrise Yellow
| Hex | #FFBF27 |
|---|---|
| RGB | 255, 191, 39 |
| HSL | hsl(42, 100%, 58%) |
| CMYK | 0%, 25%, 85%, 0%converted · approximate |
| Pantone | PMS 1235 Cnearest match · not published by the brand |
Southwest Airlines Summit Silver
| Hex | #CCCCCC |
|---|---|
| RGB | 204, 204, 204 |
| HSL | hsl(0, 0%, 80%) |
| CMYK | 0%, 0%, 0%, 20%converted · approximate |
| Pantone | PMS 5445 Cnearest match · not published by the brand |
Southwest Airlines Hex Color Codes
Southwest Airlines hex color codes are #304CB2 for bold blue, #D5152E for warm red, #FFBF27 for sunrise yellow and #CCCCCC for summit silver.
| Color | Hex |
|---|---|
| Bold Blue | #304CB2 |
| Warm Red | #D5152E |
| Sunrise Yellow | #FFBF27 |
| Summit Silver | #CCCCCC |
Southwest Airlines RGB Color Codes
Southwest Airlines RGB color codes are 48, 76, 178 for bold blue, 213, 21, 46 for warm red, 255, 191, 39 for sunrise yellow and 204, 204, 204 for summit silver. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Bold Blue | rgb(48, 76, 178) |
| Warm Red | rgb(213, 21, 46) |
| Sunrise Yellow | rgb(255, 191, 39) |
| Summit Silver | rgb(204, 204, 204) |
Southwest Airlines HSL Color Codes
Southwest Airlines HSL color codes are 227, 58%, 44% for bold blue, 352, 82%, 46% for warm red, 42, 100%, 58% for sunrise yellow and 0, 0%, 80% for summit silver. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Bold Blue | hsl(227, 58%, 44%) |
| Warm Red | hsl(352, 82%, 46%) |
| Sunrise Yellow | hsl(42, 100%, 58%) |
| Summit Silver | hsl(0, 0%, 80%) |
Southwest Airlines CMYK Color Code
Southwest Airlines CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Bold Blue | 73%, 57%, 0%, 30% |
| Warm Red | 0%, 90%, 78%, 16% |
| Sunrise Yellow | 0%, 25%, 85%, 0% |
| Summit Silver | 0%, 0%, 0%, 20% |
Southwest Airlines Pantone Color Codes
Southwest Airlines Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Bold Blue | PMS 293 C |
| Warm Red | PMS 186 C |
| Sunrise Yellow | PMS 1235 C |
| Summit Silver | PMS 5445 C |
Logo
Southwest Airlines Logo Colors
Southwest Airlines logo colors are blue, red and yellow around a heart on the aircraft belly.
Southwest Airlines Logo Colors Palette
What the Southwest Airlines Logo Colors Mean?
The Southwest logo colors got warmer in the 2014 Heart rebrand. The old blue-gold-red was tidied into Bold Blue, Warm Red and Sunrise Yellow, and a heart was added to the underside of every plane, tying the palette to the company's long-running line about employees and customers. It is a lot of color for an airline, deliberately so.
Southwest Airlines Logo Color History
Southwest Airlines logo color history runs from a 1970s desert palette of gold, red and orange, through a canyon-blue era, to the current heart identity from 2014, which kept blue and red and swapped the gold for a cleaner yellow.
Southwest Airlines Logo Fonts
Southwest Airlines logo fonts are Southwest Sans, a custom face drawn for the 2014 system. A humanist sans such as FF Meta is the nearest match.
Southwest Airlines Logo JPG
Southwest Airlines logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Southwest Airlines Logo PNG
Southwest Airlines logo in PNG, with a transparent background. Use it over a colored surface.
Southwest Airlines Logo WebP
Southwest Airlines logo in WebP. Same transparency as the PNG at about a third of the file size.
Southwest Airlines Color Code Shades
Southwest Airlines color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Southwest Airlines paint or trim names.
In code
Using the Southwest Airlines palette
CSS custom properties
:root {
--southwest-airlines-bold-blue: #304CB2;
--southwest-airlines-warm-red: #D5152E;
--southwest-airlines-sunrise-yellow: #FFBF27;
--southwest-airlines-summit-silver: #CCCCCC;
}Contrast against white
| Bold Blue | 7.49:1AA ✓ |
|---|---|
| Warm Red | 5.28:1AA ✓ |
| Sunrise Yellow | 1.65:1AA × |
| Summit Silver | 1.61:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.