Travel & Airlines
Tripadvisor Color Codes
Tripadvisor works in a bright green, hex #34E0A1, with black. The Tripadvisor color codes in Hex, RGB and CMYK can be found below. Stephen Kaufer and Langley Steinert started it near Boston in 2000 as an engine that fed reviews to other travel sites; the user reviews and the consumer site took over from there. Its nearest peer on this site is Expedia.
Primary colors
What are Tripadvisor Primary Colors?
Tripadvisor's primary colors are green #34E0A1, black #000000.
Tripadvisor publishes brand guidelines; the value shown matches its stated green.
Tripadvisor Green
| Hex | #34E0A1 |
|---|---|
| RGB | 52, 224, 161 |
| HSL | hsl(158, 74%, 54%) |
| CMYK | 77%, 0%, 28%, 12%converted · approximate |
| Pantone | PMS 3395 Cnearest match · not published by the brand |
Tripadvisor Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Tripadvisor Hex Color Codes
Tripadvisor hex color codes are #34E0A1 for green and #000000 for black.
| Color | Hex |
|---|---|
| Green | #34E0A1 |
| Black | #000000 |
Tripadvisor RGB Color Codes
Tripadvisor RGB color codes are 52, 224, 161 for green and 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Green | rgb(52, 224, 161) |
| Black | rgb(0, 0, 0) |
Tripadvisor HSL Color Codes
Tripadvisor HSL color codes are 158, 74%, 54% for green and 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Green | hsl(158, 74%, 54%) |
| Black | hsl(0, 0%, 0%) |
Tripadvisor CMYK Color Code
Tripadvisor CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Green | 77%, 0%, 28%, 12% |
| Black | 0%, 0%, 0%, 100% |
Tripadvisor Pantone Color Codes
Tripadvisor Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Green | PMS 3395 C |
| Black | PMS 419 C |
Logo
Tripadvisor Logo Colors
Tripadvisor logo colors are one green for the wordmark, with the owl mark in green and black.
Tripadvisor Logo Colors Palette
What the Tripadvisor Logo Colors Mean?
The Tripadvisor logo color is a spearmint green that the 2020 lockup pushed to the front. The owl, named Ollie, keeps a green eye and a red eye, the green for what to see and the red for what to skip, a small joke about the whole point of a reviews site. The bright green reads well on a phone, where most of the traffic is.
Tripadvisor Logo Color History
Tripadvisor logo color history moved once that counts. The brand ran for years on a muted forest green with a heavier owl; the 2020 redesign brightened the green to #34E0A1, flattened the owl and set the name in lowercase.
Tripadvisor Logo Fonts
Tripadvisor logo fonts are a custom rounded sans, friendly with wide counters. A face like Rubik or a rounded grotesque is the closest match.
Tripadvisor Logo JPG
Tripadvisor logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Tripadvisor Logo PNG
Tripadvisor logo in PNG, with a transparent background. Use it over a colored surface.
Tripadvisor Logo WebP
Tripadvisor logo in WebP. Same transparency as the PNG at about a third of the file size.
Tripadvisor Color Code Shades
Tripadvisor color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Tripadvisor paint or trim names.
In code
Using the Tripadvisor palette
CSS custom properties
:root {
--tripadvisor-green: #34E0A1;
--tripadvisor-black: #000000;
}Contrast against white
| Green | 1.70:1AA × |
|---|---|
| Black | 21.00:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.