Travel & Airlines
Uber Color Codes
Uber works in black, hex #000000, on white. The Uber color codes in Hex, RGB and CMYK can be found below. Garrett Camp and Travis Kalanick started it in San Francisco in 2009 as UberCab, after Camp could not get a taxi on New Year's Eve; it now runs rides, delivery and freight in most large cities on earth. Its nearest peer on this site is Lyft.
Primary colors
What are Uber Primary Colors?
Uber's primary colors are black #000000, white #FFFFFF.
Uber publishes a brand system; the identity is black and white.
Uber Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Uber White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Uber Hex Color Codes
Uber hex color codes are #000000 for black and #FFFFFF for white.
| Color | Hex |
|---|---|
| Black | #000000 |
| White | #FFFFFF |
Uber RGB Color Codes
Uber RGB color codes are 0, 0, 0 for black and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| White | rgb(255, 255, 255) |
Uber HSL Color Codes
Uber HSL color codes are 0, 0%, 0% for black and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| White | hsl(0, 0%, 100%) |
Uber CMYK Color Code
Uber CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| White | 0%, 0%, 0%, 0% |
Uber Pantone Color Codes
Uber Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| White | PMS 656 C |
Logo
Uber Logo Colors
Uber logo colors are black on white, the wordmark set in a custom face.
Uber Logo Colors Palette
What the Uber Logo Colors Mean?
The Uber logo color is black because the brand went through a decade of trying to be something more decorative and landed on none of it. The 2016 U badge and its bit-and-atom pattern lasted two years; the 2018 identity threw all of it out for a plain black wordmark, the reasoning being that a global utility does not need a mascot or a color.
Uber Logo Color History
Uber logo color history is unusually busy for a company this large. A red-and-black U, a silver badge, the 2016 abstract pattern, and finally the 2018 black wordmark, which has held longer than any of the others.
Uber Logo Fonts
Uber logo fonts are Uber Move, a custom sans drawn in 2018 to replace a licensed typeface the company had been paying for at scale. A tight grotesque like Helvetica Now is the nearest match.
Uber Logo JPG
Uber logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Uber Logo PNG
Uber logo in PNG, with a transparent background. Use it over a colored surface.
Uber Logo WebP
Uber logo in WebP. Same transparency as the PNG at about a third of the file size.
Uber Color Code Shades
Uber color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Uber paint or trim names.
In code
Using the Uber palette
CSS custom properties
:root {
--uber-black: #000000;
--uber-white: #FFFFFF;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.