Video Games
itch.io Color Codes
itch.io works in a single coral red, hex #FA5C5C, on white or dark. The itch.io color codes in Hex, RGB and CMYK can be found below. Leaf Corcoran started it in 2013 as an open marketplace where developers set their own terms, including how large a cut the site takes, which is a suggested figure the buyer can change. It is also the main home of game jams. Its nearest peer on this site is GOG.com.
Primary colors
What are itch.io Primary Colors?
itch.io's primary color is #FA5C5C. Every value on this page is derived from it.
itch.io runs a red mark; the value shown matches its stated red.
itch.io Primary
| Hex | #FA5C5C |
|---|---|
| RGB | 250, 92, 92 |
| HSL | hsl(0, 94%, 67%) |
| CMYK | 0%, 63%, 63%, 2%converted · approximate |
| Pantone | PMS 178 Cnearest match · not published by the brand |
itch.io Hex Color Codes
itch.io hex color codes are #FA5C5C for primary.
| Color | Hex |
|---|---|
| Primary | #FA5C5C |
itch.io RGB Color Codes
itch.io RGB color codes are 250, 92, 92 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(250, 92, 92) |
itch.io HSL Color Codes
itch.io HSL color codes are 0, 94%, 67% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(0, 94%, 67%) |
itch.io CMYK Color Code
itch.io CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 63%, 63%, 2% |
itch.io Pantone Color Codes
itch.io Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 178 C |
Logo
itch.io Logo Colors
itch.io logo colors are one red for the wordmark and the small robot mascot.
itch.io Logo Colors Palette
What the itch.io Logo Colors Mean?
The itch.io red is a soft, coral red rather than a hard signal red, which fits a platform built around small and experimental work rather than blockbusters. The mascot is a blocky robot; the identity is deliberately lo-fi, close to a personal project, because much of what it sells is exactly that.
itch.io Logo Color History
itch.io logo color history has held the red since launch, with the robot and the wordmark tuned but not recolored.
itch.io Logo Fonts
itch.io logo fonts are a plain bold sans, close to a system font by choice. A grotesque like Arial or Helvetica Bold is the match.
itch.io Logo JPG
itch.io logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
itch.io Logo PNG
itch.io logo in PNG, with a transparent background. Use it over a colored surface.
itch.io Logo WebP
itch.io logo in WebP. Same transparency as the PNG at about a third of the file size.
itch.io Color Code Shades
itch.io color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not itch.io paint or trim names.
In code
Using the itch.io palette
CSS custom properties
:root {
--itch-io-primary: #FA5C5C;
}Contrast against white
| Primary | 3.11:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.