Video Games

miHoYo Color Codes

miHoYo works in a light blue, hex #4EA4DD, on white. The miHoYo color codes in Hex, RGB and CMYK can be found below. Three Shanghai Jiao Tong University students founded it in 2011 with the slogan tech otakus save the world; Genshin Impact in 2020 became one of the highest-grossing mobile games ever, and the company now publishes worldwide as HoYoverse. Its nearest peer on this site is Supercell.

The miHoYo logo, shown for identification. miHoYo is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are miHoYo Primary Colors?

miHoYo's primary color is #4EA4DD. Every value on this page is derived from it.

miHoYo publishes brand assets; the value shown matches its stated blue.

miHoYo Primary

Hex	#4EA4DD
RGB	78, 164, 221
HSL	hsl(204, 68%, 59%)
CMYK	65%, 26%, 0%, 13%converted · approximate
Pantone	PMS 299 Cnearest match · not published by the brand

miHoYo Hex Color Codes

miHoYo hex color codes are #4EA4DD for primary.

Color	Hex
Primary	#4EA4DD

miHoYo RGB Color Codes

miHoYo RGB color codes are 78, 164, 221 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(78, 164, 221)

miHoYo HSL Color Codes

miHoYo HSL color codes are 204, 68%, 59% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(204, 68%, 59%)

miHoYo CMYK Color Code

miHoYo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	65%, 26%, 0%, 13%

miHoYo Pantone Color Codes

miHoYo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 299 C

Logo

miHoYo Logo Colors

miHoYo logo colors are one soft sky blue for the wordmark and mark.

miHoYo Logo Colors Palette

What the miHoYo Logo Colors Mean?

The miHoYo blue is a gentle, anime-sky blue that fits games built around bright, stylized worlds and a young audience. It is calmer than the reds and blacks most game companies pick, and it carries over into HoYoverse, the name the studio uses for its games outside China.

miHoYo Logo Color History

miHoYo logo color history has held the light blue since the studio grew past its student-project phase. The HoYoverse mark introduced in 2022 uses the same blue.

miHoYo Logo Fonts

miHoYo logo fonts are a custom rounded sans, light and open. A geometric rounded face like Poppins is the closest match.

miHoYo Logo JPG

miHoYo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

miHoYo Logo PNG

miHoYo logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

miHoYo Logo WebP

miHoYo logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

miHoYo Color Code Shades

miHoYo color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not miHoYo paint or trim names.

In code

Using the miHoYo palette

CSS custom properties

:root {
  --mihoyo-primary: #4EA4DD;
}

Contrast against white

Primary	2.74:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.