Video Games
Nintendo Color Codes
Nintendo works in a single red, hex #E60012, on white. The Nintendo color codes in Hex, RGB and CMYK can be found below. Fusajiro Yamauchi founded it in Kyoto in 1889 to make hanafuda playing cards; it moved through toys and arcade machines before the Famicom in 1983 rebuilt the home console market after a crash. Its nearest peer on this site is PlayStation.
Primary colors
What are Nintendo Primary Colors?
Nintendo's primary color is #E60012. Every value on this page is derived from it.
Nintendo publishes a brand system; the value shown is its stated red.
Nintendo Red
| Hex | #E60012 |
|---|---|
| RGB | 230, 0, 18 |
| HSL | hsl(355, 100%, 45%) |
| CMYK | 0%, 100%, 92%, 10%converted · approximate |
| Pantone | PMS 485 Cnearest match · not published by the brand |
Nintendo Hex Color Codes
Nintendo hex color codes are #E60012 for red.
| Color | Hex |
|---|---|
| Red | #E60012 |
Nintendo RGB Color Codes
Nintendo RGB color codes are 230, 0, 18 for red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(230, 0, 18) |
Nintendo HSL Color Codes
Nintendo HSL color codes are 355, 100%, 45% for red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(355, 100%, 45%) |
Nintendo CMYK Color Code
Nintendo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 100%, 92%, 10% |
Nintendo Pantone Color Codes
Nintendo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 485 C |
Logo
Nintendo Logo Colors
Nintendo logo colors are one red, the wordmark inside a rounded racetrack outline.
Nintendo Logo Colors Palette
What the Nintendo Logo Colors Mean?
The Nintendo red is a warm, friendly red that suits a company that has always aimed wider than the hardcore gamer. The racetrack shape around the name, sometimes filled red with white letters and sometimes the reverse, has been the constant since the 1960s, outlasting several changes in what Nintendo actually sold.
Nintendo Logo Color History
Nintendo logo color history ran through black wordmarks and a period of red-white-and-black in the 1970s and 1980s before settling on the plain red racetrack it uses now.
Nintendo Logo Fonts
Nintendo logo fonts are a custom rounded sans, even in weight with soft corners. A geometric rounded face like VAG Rounded is the nearest match.
Nintendo Logo JPG
Nintendo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Nintendo Logo PNG
Nintendo logo in PNG, with a transparent background. Use it over a colored surface.
Nintendo Logo WebP
Nintendo logo in WebP. Same transparency as the PNG at about a third of the file size.
Nintendo Color Code Shades
Nintendo color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Nintendo paint or trim names.
In code
Using the Nintendo palette
CSS custom properties
:root {
--nintendo-red: #E60012;
}Contrast against white
| Red | 4.80:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.