Automotive
Mazda Color Codes
Mazda works in black and a deep red it calls Soul Red. The Mazda color codes in Hex, RGB and CMYK can be found below. The company started in Hiroshima in 1920 as Toyo Cork Kogyo; the name comes from founder Jujiro Matsuda and from Ahura Mazda, the Zoroastrian god of light. Its nearest rival is fellow Hiroshima-area maker and Toyota partner Toyota.
Primary colors
What are Mazda Primary Colors?
Mazda's primary colors are black #101010, soul red #A6192E.
Mazda publishes no public hex sheet; these are measured from the badge and marketing.
Mazda Black
| Hex | #101010 |
|---|---|
| RGB | 16, 16, 16 |
| HSL | hsl(0, 0%, 6%) |
| CMYK | 0%, 0%, 0%, 94%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Mazda Soul Red
| Hex | #A6192E |
|---|---|
| RGB | 166, 25, 46 |
| HSL | hsl(351, 74%, 37%) |
| CMYK | 0%, 85%, 72%, 35%converted · approximate |
| Pantone | PMS 187 Cnearest match · not published by the brand |
Mazda Hex Color Codes
Mazda hex color codes are #101010 for black and #A6192E for soul red.
| Color | Hex |
|---|---|
| Black | #101010 |
| Soul Red | #A6192E |
Mazda RGB Color Codes
Mazda RGB color codes are 16, 16, 16 for black and 166, 25, 46 for soul red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(16, 16, 16) |
| Soul Red | rgb(166, 25, 46) |
Mazda HSL Color Codes
Mazda HSL color codes are 0, 0%, 6% for black and 351, 74%, 37% for soul red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 6%) |
| Soul Red | hsl(351, 74%, 37%) |
Mazda CMYK Color Code
Mazda CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 94% |
| Soul Red | 0%, 85%, 72%, 35% |
Mazda Pantone Color Codes
Mazda Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Soul Red | PMS 187 C |
Logo
Mazda Logo Colors
Mazda logo colors are black and silver for the badge, with Soul Red as the brand accent.
Mazda Logo Colors Palette
What the Mazda Logo Colors Mean?
The Mazda logo colors say little; the shape is where the meaning is, and it is not an owl. The badge is a pair of wings that also read as an M for Mazda, meant to suggest flight and quick development. The link to Ahura Mazda, god of light and wisdom, is in the name rather than the drawing. Black keeps it plain.
Mazda Logo Color History
Mazda logo color history runs black and silver from the 1990s badge onward, with an earlier flirtation with a diamond shape that was quickly dropped as too close to Renault's. Soul Red was introduced in the 2010s as the color that carries the brand in advertising.
Mazda Logo Fonts
Mazda logo fonts are a custom sans for the wordmark, not licensed out. A clean grotesque such as a light Helvetica is the closest match.
Mazda Logo JPG
Mazda logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Mazda Logo PNG
Mazda logo in PNG, with a transparent background. Use it over a colored surface.
Mazda Logo WebP
Mazda logo in WebP. Same transparency as the PNG at about a third of the file size.
Mazda Color Code Shades
Mazda color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Mazda paint or trim names.
In code
Using the Mazda palette
CSS custom properties
:root {
--mazda-black: #101010;
--mazda-soul-red: #A6192E;
}Contrast against white
| Black | 19.03:1AA ✓ |
|---|---|
| Soul Red | 7.50:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.