Automotive
Subaru Color Codes
Subaru's badge is a cluster of six stars on a blue oval, hex about #013C74. The Subaru color codes in Hex, RGB and CMYK can be found below. Subaru is the car division of Fuji Heavy Industries, formed in 1953 from a merger of five firms; subaru is the Japanese name for the Pleiades and means gather together. Toyota holds a stake and is its closest partner and reference point, Toyota.
Primary colors
What are Subaru Primary Colors?
Subaru's primary color is #013C74. Every value on this page is derived from it.
Subaru publishes no public hex sheet; the blue is measured from the badge.
Subaru Primary
| Hex | #013C74 |
|---|---|
| RGB | 1, 60, 116 |
| HSL | hsl(209, 98%, 23%) |
| CMYK | 99%, 48%, 0%, 55%converted · approximate |
| Pantone | PMS 541 Cnearest match · not published by the brand |
Subaru Hex Color Codes
Subaru hex color codes are #013C74 for primary.
| Color | Hex |
|---|---|
| Primary | #013C74 |
Subaru RGB Color Codes
Subaru RGB color codes are 1, 60, 116 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(1, 60, 116) |
Subaru HSL Color Codes
Subaru HSL color codes are 209, 98%, 23% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(209, 98%, 23%) |
Subaru CMYK Color Code
Subaru CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 99%, 48%, 0%, 55% |
Subaru Pantone Color Codes
Subaru Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 541 C |
Logo
Subaru Logo Colors
Subaru logo colors are blue and silver, with six silver or white stars.
Subaru Logo Colors Palette
What the Subaru Logo Colors Mean?
The Subaru logo colors carry a small piece of company history. The six stars are the Pleiades, the cluster the Japanese call subaru. The one larger star is Fuji Heavy Industries, the parent; the five smaller ones are the companies that merged to form it in 1953. Blue is night sky. The cluster shows six to the naked eye, which is why the badge has six rather than the mythical seven.
Subaru Logo Color History
Subaru logo color history keeps blue throughout. The stars have been rearranged more than once, most visibly in 2003, when they were pulled into a tighter oval, and the badge went flat in 2019. Blue has only deepened over time.
Subaru Logo Fonts
Subaru logo fonts are a custom sans for the wordmark, not sold. A plain grotesque such as Helvetica covers it.
Subaru Logo JPG
Subaru logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Subaru Logo PNG
Subaru logo in PNG, with a transparent background. Use it over a colored surface.
Subaru Logo WebP
Subaru logo in WebP. Same transparency as the PNG at about a third of the file size.
Subaru Color Code Shades
Subaru color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Subaru paint or trim names.
In code
Using the Subaru palette
CSS custom properties
:root {
--subaru-primary: #013C74;
}Contrast against white
| Primary | 11.05:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.