Automotive

Mini Color Codes

Mini's badge is the word MINI between two wings, in black and silver. The Mini color codes in Hex, RGB and CMYK can be found below. The original Mini was designed by Alec Issigonis for the British Motor Corporation in 1959; BMW revived the brand in 2001. Its owner and reference point is BMW.

The Mini logo, shown for identification. Mini is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Mini Primary Colors?

Mini's primary color is black #000000, paired with silver on the winged badge.

Mini publishes no public hex sheet; black is measured from the badge.

Mini Primary

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Mini Hex Color Codes

Mini hex color codes are #000000 for primary.

Color	Hex
Primary	#000000

Mini RGB Color Codes

Mini RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 0, 0)

Mini HSL Color Codes

Mini HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(0, 0%, 0%)

Mini CMYK Color Code

Mini CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 0%, 0%, 100%

Mini Pantone Color Codes

Mini Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 419 C

Logo

Mini Logo Colors

Mini logo colors are black and silver: a winged roundel, flattened in the current version.

Mini Logo Colors Palette

What the Mini Logo Colors Mean?

The Mini logo colors are secondary to the wings. The 1959 Morris Mini-Minor carried Morris's Oxford emblem, an ox and waves, set inside a winged circle. When BMW brought the brand back in 2001 it kept the wings and dropped the ox, leaving a plain winged MINI. The wings read as both aircraft wings and the shape of a radiator grille, and stand for speed and freedom.

Mini Logo Color History

Mini logo color history has been black and silver since the 2001 revival, with the wings redrawn flatter and simpler in 2018. The pre-BMW badges were more colorful but are not part of the current identity.

Mini Logo Fonts

Mini logo fonts are a custom bold sans for the wordmark, not licensed. A heavy geometric sans such as a bold Futura is close.

Mini Logo JPG

Mini logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Mini Logo PNG

Mini logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Mini Logo WebP

Mini logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Mini Color Code Shades

Mini color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Mini paint or trim names.

In code

Using the Mini palette

CSS custom properties

:root {
  --mini-primary: #000000;
}

Contrast against white

Primary	21.00:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.