Automotive
Vespa Color Codes
Vespa's mark is the word Vespa in a custom script, usually one flat color; the scooters themselves come in many shades. The Vespa color codes in Hex, RGB and CMYK can be found below. Piaggio patented the Vespa on 23 April 1946, designed by aeronautical engineer Corradino D'Ascanio. Its Italian two-wheel counterpart is Ducati.
Primary colors
What are Vespa Primary Colors?
Vespa has no single brand color. The value below is one common tone; the scooters are sold in many.
Vespa uses no single brand color; the value below is one common badge tone.
Vespa Primary
| Hex | #85B09A |
|---|---|
| RGB | 133, 176, 154 |
| HSL | hsl(149, 21%, 61%) |
| CMYK | 24%, 0%, 13%, 31%converted · approximate |
| Pantone | PMS 556 Cnearest match · not published by the brand |
Vespa Hex Color Codes
Vespa hex color codes are #85B09A for primary.
| Color | Hex |
|---|---|
| Primary | #85B09A |
Vespa RGB Color Codes
Vespa RGB color codes are 133, 176, 154 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(133, 176, 154) |
Vespa HSL Color Codes
Vespa HSL color codes are 149, 21%, 61% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(149, 21%, 61%) |
Vespa CMYK Color Code
Vespa CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 24%, 0%, 13%, 31% |
Vespa Pantone Color Codes
Vespa Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 556 C |
Logo
Vespa Logo Colors
Vespa logo colors vary; the wordmark is typically one solid flat tone against the scooter's own paint.
Vespa Logo Colors Palette
What the Vespa Logo Colors Mean?
The Vespa logo colors are not fixed, because Vespa's identity is a shape and a name rather than a palette. The word means wasp in Italian: Enrico Piaggio said the prototype, wide in the middle and pinched at the waist, looked like one. D'Ascanio drew the wordmark himself, giving the first V a rounded bar that echoes the body of the scooter.
Vespa Logo Color History
Vespa logo color history is a story of the script, not the color. The wordmark has been redrawn several times since 1946 while keeping its handwritten feel; the color of any given badge follows the machine it sits on.
Vespa Logo Fonts
Vespa logo fonts are a custom script, not sold. A confident brush or signature script is the nearest match.
Vespa Logo JPG
Vespa logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Vespa Logo PNG
Vespa logo in PNG, with a transparent background. Use it over a colored surface.
Vespa Logo WebP
Vespa logo in WebP. Same transparency as the PNG at about a third of the file size.
Vespa Color Code Shades
Vespa color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Vespa paint or trim names.
In code
Using the Vespa palette
CSS custom properties
:root {
--vespa-primary: #85B09A;
}
Contrast against white
| Primary | 2.42:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.