Beverages
Aquafina Color Codes
Aquafina works in a blue, hex #0047BA, with black and white. The Aquafina color codes in Hex, RGB and CMYK can be found below. PepsiCo launched the purified water in 1994. Its direct rival is Dasani.
Primary colors
What are Aquafina Primary Colors?
Aquafina's primary colors are blue #0047BA, black #000000, white #FFFFFF.
Aquafina publishes no open hex sheet; these are measured from the current label.
Aquafina Blue
| Hex | #0047BA |
|---|---|
| RGB | 0, 71, 186 |
| HSL | hsl(217, 100%, 36%) |
| CMYK | 100%, 62%, 0%, 27%converted · approximate |
| Pantone | PMS 2728 Cnearest match · not published by the brand |
Aquafina Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Aquafina White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Aquafina Hex Color Codes
Aquafina hex color codes are #0047BA for blue, #000000 for black and #FFFFFF for white.
| Color | Hex |
|---|---|
| Blue | #0047BA |
| Black | #000000 |
| White | #FFFFFF |
Aquafina RGB Color Codes
Aquafina RGB color codes are 0, 71, 186 for blue, 0, 0, 0 for black and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 71, 186) |
| Black | rgb(0, 0, 0) |
| White | rgb(255, 255, 255) |
Aquafina HSL Color Codes
Aquafina HSL color codes are 217, 100%, 36% for blue, 0, 0%, 0% for black and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(217, 100%, 36%) |
| Black | hsl(0, 0%, 0%) |
| White | hsl(0, 0%, 100%) |
Aquafina CMYK Color Code
Aquafina CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 62%, 0%, 27% |
| Black | 0%, 0%, 0%, 100% |
| White | 0%, 0%, 0%, 0% |
Aquafina Pantone Color Codes
Aquafina Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2728 C |
| Black | PMS 419 C |
| White | PMS 656 C |
Logo
Aquafina Logo Colors
Aquafina logo colors are blue and white, with a mountain graphic above the name.
Aquafina Logo Colors Palette
What the Aquafina Logo Colors Mean?
The Aquafina logo colors are the standard bottled-water pitch. Blue and white read as clean and cold, and the snow-capped peak over the wordmark suggests a mountain spring even though the water is municipal supply that has been filtered. The whole thing is built to look pure at a glance.
Aquafina Logo Color History
Aquafina logo color history keeps blue and the mountain from the 1994 launch, with the peak redrawn and the ripple beneath the name simplified over time.
Aquafina Logo Fonts
Aquafina logo fonts are a custom sans, not for sale. A clean grotesque is the closest match.
Aquafina Logo JPG
Aquafina logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Aquafina Logo PNG
Aquafina logo in PNG, with a transparent background. Use it over a colored surface.
Aquafina Logo WebP
Aquafina logo in WebP. Same transparency as the PNG at about a third of the file size.
Aquafina Color Code Shades
Aquafina color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Aquafina paint or trim names.
In code
Using the Aquafina palette
CSS custom properties
:root {
--aquafina-blue: #0047BA;
--aquafina-black: #000000;
--aquafina-white: #FFFFFF;
}Contrast against white
| Blue | 8.04:1AA ✓ |
|---|---|
| Black | 21.00:1AA ✓ |
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.