Beverages
Dasani Color Codes
Dasani's color is a royal blue, hex #1C3F94, on the wordmark. The Dasani color codes in Hex, RGB and CMYK can be found below. Coca-Cola launched the purified water in 1999 to compete with PepsiCo's Aquafina. Its direct rival is Aquafina.
Primary colors
What are Dasani Primary Colors?
Dasani's primary colors are dasani blue #1C3F94, wave blue #54ADDC, white #FFFFFF.
Dasani publishes no open hex sheet; the blue is measured from the current label.
Dasani Dasani Blue
| Hex | #1C3F94 |
|---|---|
| RGB | 28, 63, 148 |
| HSL | hsl(223, 68%, 35%) |
| CMYK | 81%, 57%, 0%, 42%converted · approximate |
| Pantone | PMS 287 Cnearest match · not published by the brand |
Dasani Wave Blue
| Hex | #54ADDC |
|---|---|
| RGB | 84, 173, 220 |
| HSL | hsl(201, 66%, 60%) |
| CMYK | 62%, 21%, 0%, 14%converted · approximate |
| Pantone | PMS 2915 Cnearest match · not published by the brand |
Dasani White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Dasani Hex Color Codes
Dasani hex color codes are #1C3F94 for dasani blue, #54ADDC for wave blue and #FFFFFF for white.
| Color | Hex |
|---|---|
| Dasani Blue | #1C3F94 |
| Wave Blue | #54ADDC |
| White | #FFFFFF |
Dasani RGB Color Codes
Dasani RGB color codes are 28, 63, 148 for dasani blue, 84, 173, 220 for wave blue and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Dasani Blue | rgb(28, 63, 148) |
| Wave Blue | rgb(84, 173, 220) |
| White | rgb(255, 255, 255) |
Dasani HSL Color Codes
Dasani HSL color codes are 223, 68%, 35% for dasani blue, 201, 66%, 60% for wave blue and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Dasani Blue | hsl(223, 68%, 35%) |
| Wave Blue | hsl(201, 66%, 60%) |
| White | hsl(0, 0%, 100%) |
Dasani CMYK Color Code
Dasani CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Dasani Blue | 81%, 57%, 0%, 42% |
| Wave Blue | 62%, 21%, 0%, 14% |
| White | 0%, 0%, 0%, 0% |
Dasani Pantone Color Codes
Dasani Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Dasani Blue | PMS 287 C |
| Wave Blue | PMS 2915 C |
| White | PMS 656 C |
Logo
Dasani Logo Colors
Dasani logo colors are blue and white, with a swoosh through the name.
Dasani Logo Colors Palette
What the Dasani Logo Colors Mean?
The Dasani logo colors do the same work every water brand's do, blue for clean and cool, white for clarity. A wave curves through the wordmark to suggest water in motion. The name itself was invented to sound soothing, with no real meaning behind it.
Dasani Logo Color History
Dasani logo color history is unusually flat. The blue wordmark and its swoosh have barely changed since 1999, with only minor tuning of the shade and the curve.
Dasani Logo Fonts
Dasani logo fonts are a custom sans, not for sale. A rounded grotesque is the closest match.
Dasani Logo JPG
Dasani logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Dasani Logo PNG
Dasani logo in PNG, with a transparent background. Use it over a colored surface.
Dasani Logo WebP
Dasani logo in WebP. Same transparency as the PNG at about a third of the file size.
Dasani Color Code Shades
Dasani color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Dasani paint or trim names.
In code
Using the Dasani palette
CSS custom properties
:root {
--dasani-dasani-blue: #1C3F94;
--dasani-wave-blue: #54ADDC;
--dasani-white: #FFFFFF;
}Contrast against white
| Dasani Blue | 9.60:1AA ✓ |
|---|---|
| Wave Blue | 2.50:1AA × |
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.