E-commerce & Payments
Cash App Color Codes
Cash App's color is a bright green, hex #00D632, on a rounded square holding a white dollar sign. The Cash App color codes in Hex, RGB and CMYK can be found below. Block launched it in 2013 as Square Cash and renamed it Cash App in 2018 as it grew past simple transfers into cards, stock and bitcoin. Its sibling under Block is Square.
Primary colors
What are Cash App Primary Colors?
Cash App's primary colors are cash app green #00D632, white #FFFFFF.
Cash App publishes no open hex sheet; the green is measured from the current icon.
Cash App Cash App Green
| Hex | #00D632 |
|---|---|
| RGB | 0, 214, 50 |
| HSL | hsl(134, 100%, 42%) |
| CMYK | 100%, 0%, 77%, 16%converted · approximate |
| Pantone | PMS 802 Cnearest match · not published by the brand |
Cash App White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Cash App Hex Color Codes
Cash App hex color codes are #00D632 for cash app green and #FFFFFF for white.
| Color | Hex |
|---|---|
| Cash App Green | #00D632 |
| White | #FFFFFF |
Cash App RGB Color Codes
Cash App RGB color codes are 0, 214, 50 for cash app green and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Cash App Green | rgb(0, 214, 50) |
| White | rgb(255, 255, 255) |
Cash App HSL Color Codes
Cash App HSL color codes are 134, 100%, 42% for cash app green and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Cash App Green | hsl(134, 100%, 42%) |
| White | hsl(0, 0%, 100%) |
Cash App CMYK Color Code
Cash App CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Cash App Green | 100%, 0%, 77%, 16% |
| White | 0%, 0%, 0%, 0% |
Cash App Pantone Color Codes
Cash App Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Cash App Green | PMS 802 C |
| White | PMS 656 C |
Logo
Cash App Logo Colors
Cash App logo colors are green and white: a white dollar sign in a green rounded square.
Cash App Logo Colors Palette
What the Cash App Logo Colors Mean?
The Cash App logo colors point straight at money. Green stands for cash, growth and go, and the hand-drawn dollar sign inside the square leaves no doubt about what the app is for. The rounded square matches the shape of an app icon on a phone, which is where most people first meet it.
Cash App Logo Color History
Cash App logo color history keeps green from the 2013 launch. The shade has shifted brighter over the years, and the dollar glyph has been redrawn for cleaner edges, most visibly around the 2018 rename.
Cash App Logo Fonts
Cash App logo fonts are Cash Sans, a custom family drawn in-house and not licensed. A geometric sans such as a medium-weight Futura is the nearest match.
Cash App Logo JPG
Cash App logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Cash App Logo PNG
Cash App logo in PNG, with a transparent background. Use it over a colored surface.
Cash App Logo WebP
Cash App logo in WebP. Same transparency as the PNG at about a third of the file size.
Cash App Color Code Shades
Cash App color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Cash App paint or trim names.
In code
Using the Cash App palette
CSS custom properties
:root {
--cash-app-cash-app-green: #00D632;
--cash-app-white: #FFFFFF;
}Contrast against white
| Cash App Green | 1.97:1AA × |
|---|---|
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.