E-commerce & Payments
Venmo Color Codes
Venmo's color is a bright blue, hex #008CFF, behind the lowercase wordmark. The Venmo color codes in Hex, RGB and CMYK can be found below. Two university roommates, Andrew Kortina and Iqram Magdon-Ismail, started it in 2009 after one of them forgot his wallet on a trip; PayPal has owned it since 2013. Its owner and closest comparison is PayPal.
Primary colors
What are Venmo Primary Colors?
Venmo's primary colors are venmo blue #008CFF, white #FFFFFF.
Venmo publishes no open hex sheet; the blue is measured from the current wordmark.
Venmo Venmo Blue
| Hex | #008CFF |
|---|---|
| RGB | 0, 140, 255 |
| HSL | hsl(207, 100%, 50%) |
| CMYK | 100%, 45%, 0%, 0%converted · approximate |
| Pantone | PMS 300 Cnearest match · not published by the brand |
Venmo White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Venmo Hex Color Codes
Venmo hex color codes are #008CFF for venmo blue and #FFFFFF for white.
| Color | Hex |
|---|---|
| Venmo Blue | #008CFF |
| White | #FFFFFF |
Venmo RGB Color Codes
Venmo RGB color codes are 0, 140, 255 for venmo blue and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Venmo Blue | rgb(0, 140, 255) |
| White | rgb(255, 255, 255) |
Venmo HSL Color Codes
Venmo HSL color codes are 207, 100%, 50% for venmo blue and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Venmo Blue | hsl(207, 100%, 50%) |
| White | hsl(0, 0%, 100%) |
Venmo CMYK Color Code
Venmo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Venmo Blue | 100%, 45%, 0%, 0% |
| White | 0%, 0%, 0%, 0% |
Venmo Pantone Color Codes
Venmo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Venmo Blue | PMS 300 C |
| White | PMS 656 C |
Logo
Venmo Logo Colors
Venmo logo colors are blue and white, with the name in white on blue.
Venmo Logo Colors Palette
What the Venmo Logo Colors Mean?
The Venmo logo colors settled on one confident blue, read as safe and calm, after an early logo that spelled the name in rainbow letters. The wordmark is lowercase and lightly rounded, which suits an app built around splitting bills between friends rather than formal banking.
Venmo Logo Color History
Venmo logo color history drops the early multicolor mark for a blue rounded square with a white wordmark around 2010, then simplifies to the flat blue used today. The blue has brightened over time.
Venmo Logo Fonts
Venmo logo fonts are a custom lowercase sans, not for sale. A rounded geometric sans is the closest substitute.
Venmo Logo JPG
Venmo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Venmo Logo PNG
Venmo logo in PNG, with a transparent background. Use it over a colored surface.
Venmo Logo WebP
Venmo logo in WebP. Same transparency as the PNG at about a third of the file size.
Venmo Color Code Shades
Venmo color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Venmo paint or trim names.
In code
Using the Venmo palette
CSS custom properties
:root {
--venmo-venmo-blue: #008CFF;
--venmo-white: #FFFFFF;
}Contrast against white
| Venmo Blue | 3.39:1AA × |
|---|---|
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.