E-commerce & Payments
PayPal Color Codes
PayPal pairs two blues, a dark hex #003087 and a brighter #0070E0, on the double-P monogram and the italic wordmark. The PayPal color codes in Hex, RGB and CMYK can be found below. The company grew out of Confinity in 1998, took the PayPal name in 1999, and was owned by eBay from 2002 until it was spun back out in 2015. Its closest relative is Venmo, which PayPal owns.
Primary colors
What are PayPal Primary Colors?
PayPal's primary colors are dark blue #003087, bright blue #0070E0.
PayPal publishes brand assets to its newsroom; the CMYK shown is a conversion.
PayPal Dark Blue
| Hex | #003087 |
|---|---|
| RGB | 0, 48, 135 |
| HSL | hsl(219, 100%, 26%) |
| CMYK | 100%, 64%, 0%, 47%converted · approximate |
| Pantone | PMS 280 Cnearest match · not published by the brand |
PayPal Bright Blue
| Hex | #0070E0 |
|---|---|
| RGB | 0, 112, 224 |
| HSL | hsl(210, 100%, 44%) |
| CMYK | 100%, 50%, 0%, 12%converted · approximate |
| Pantone | PMS 2935 Cnearest match · not published by the brand |
PayPal Hex Color Codes
PayPal hex color codes are #003087 for dark blue and #0070E0 for bright blue.
| Color | Hex |
|---|---|
| Dark Blue | #003087 |
| Bright Blue | #0070E0 |
PayPal RGB Color Codes
PayPal RGB color codes are 0, 48, 135 for dark blue and 0, 112, 224 for bright blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Dark Blue | rgb(0, 48, 135) |
| Bright Blue | rgb(0, 112, 224) |
PayPal HSL Color Codes
PayPal HSL color codes are 219, 100%, 26% for dark blue and 210, 100%, 44% for bright blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Dark Blue | hsl(219, 100%, 26%) |
| Bright Blue | hsl(210, 100%, 44%) |
PayPal CMYK Color Code
PayPal CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Dark Blue | 100%, 64%, 0%, 47% |
| Bright Blue | 100%, 50%, 0%, 12% |
PayPal Pantone Color Codes
PayPal Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Dark Blue | PMS 280 C |
| Bright Blue | PMS 2935 C |
Logo
PayPal Logo Colors
PayPal logo colors are two shades of blue for the overlapping P's, with a monochrome black version added recently.
PayPal Logo Colors Palette
What the PayPal Logo Colors Mean?
The PayPal logo colors split the name in half. The dual blue arrived with a 2007 wordmark that set Pay in a dark blue and Pal in a lighter one, and the split carried over to the interlocking P monogram that fuseproject added in 2014. A 2024 refresh introduced a flat black version of the whole lockup for uses where the blues felt dated.
PayPal Logo Color History
PayPal logo color history is short. Before 2007 the name was near-black; from 2007 to 2024 it ran on the two blues; the recent update keeps the blues as the main identity while allowing the monochrome form alongside.
PayPal Logo Fonts
PayPal logo fonts are PayPal Sans, a custom family drawn for the 2014 identity and kept in-house. A rounded geometric sans such as a light Futura is the nearest match.
PayPal Logo JPG
PayPal logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
PayPal Logo PNG
PayPal logo in PNG, with a transparent background. Use it over a colored surface.
PayPal Logo WebP
PayPal logo in WebP. Same transparency as the PNG at about a third of the file size.
PayPal Color Code Shades
PayPal color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not PayPal paint or trim names.
In code
Using the PayPal palette
CSS custom properties
:root {
--paypal-dark-blue: #003087;
--paypal-bright-blue: #0070E0;
}Contrast against white
| Dark Blue | 11.85:1AA ✓ |
|---|---|
| Bright Blue | 4.78:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.