E-commerce & Payments
Gumroad Color Codes
Gumroad's color is a loud pink, hex #FF90E8, on the wordmark. The Gumroad color codes in Hex, RGB and CMYK can be found below. Sahil Lavingia built the first version over a weekend in 2011, aged 19, as a way for creators to sell files straight to buyers without a storefront. Its rival for handmade and creative sales is Etsy.
Primary colors
What are Gumroad Primary Colors?
Gumroad's primary colors are gumroad pink #FF90E8, black #000000.
Gumroad's pink is a published brand color; the CMYK shown is a conversion.
Gumroad Gumroad Pink
| Hex | #FF90E8 |
|---|---|
| RGB | 255, 144, 232 |
| HSL | hsl(312, 100%, 78%) |
| CMYK | 0%, 44%, 9%, 0%converted · approximate |
| Pantone | PMS 245 Cnearest match · not published by the brand |
Gumroad Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Gumroad Hex Color Codes
Gumroad hex color codes are #FF90E8 for gumroad pink and #000000 for black.
| Color | Hex |
|---|---|
| Gumroad Pink | #FF90E8 |
| Black | #000000 |
Gumroad RGB Color Codes
Gumroad RGB color codes are 255, 144, 232 for gumroad pink and 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Gumroad Pink | rgb(255, 144, 232) |
| Black | rgb(0, 0, 0) |
Gumroad HSL Color Codes
Gumroad HSL color codes are 312, 100%, 78% for gumroad pink and 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Gumroad Pink | hsl(312, 100%, 78%) |
| Black | hsl(0, 0%, 0%) |
Gumroad CMYK Color Code
Gumroad CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Gumroad Pink | 0%, 44%, 9%, 0% |
| Black | 0%, 0%, 0%, 100% |
Gumroad Pantone Color Codes
Gumroad Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Gumroad Pink | PMS 245 C |
| Black | PMS 419 C |
Logo
Gumroad Logo Colors
Gumroad logo colors are pink and black, with the wordmark shown in either.
Gumroad Logo Colors Palette
What the Gumroad Logo Colors Mean?
The Gumroad logo colors are meant to feel unserious in a good way. A bright, almost fluorescent pink signals that this is a tool for independent creators rather than a bank or a marketplace giant, and the rest of the site leans into the same flat, cartoon-adjacent style. Black is the fallback where pink would not read.
Gumroad Logo Color History
Gumroad logo color history moved from an earlier muted look to the current hot pink in a mid-2010s refresh, alongside a flatter, blockier site design.
Gumroad Logo Fonts
Gumroad logo fonts are a custom sans wordmark, not released. A heavy geometric sans is the closest match.
Gumroad Logo JPG
Gumroad logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Gumroad Logo PNG
Gumroad logo in PNG, with a transparent background. Use it over a colored surface.
Gumroad Logo WebP
Gumroad logo in WebP. Same transparency as the PNG at about a third of the file size.
Gumroad Color Code Shades
Gumroad color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Gumroad paint or trim names.
In code
Using the Gumroad palette
CSS custom properties
:root {
--gumroad-gumroad-pink: #FF90E8;
--gumroad-black: #000000;
}Contrast against white
| Gumroad Pink | 2.02:1AA × |
|---|---|
| Black | 21.00:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.