E-commerce & Payments

Etsy Color Codes

Etsy's color is a single warm orange, hex #F1641E, under a lowercase wordmark. The Etsy color codes in Hex, RGB and CMYK can be found below. The marketplace for handmade and vintage goods was founded in Brooklyn in 2005; co-founder Robert Kalin took the name from the word etsi, which he kept hearing while watching Fellini's 8 1/2. Its rival among general marketplaces is eBay.

The Etsy logo, shown for identification. Etsy is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Etsy Primary Colors?

Etsy's primary colors are etsy orange #F1641E, black #000000.

Etsy's orange is a published brand color; the CMYK shown is a conversion.

Etsy Etsy Orange

Hex	#F1641E
RGB	241, 100, 30
HSL	hsl(20, 88%, 53%)
CMYK	0%, 59%, 88%, 5%converted · approximate
Pantone	PMS 166 Cnearest match · not published by the brand

Etsy Black

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Etsy Hex Color Codes

Etsy hex color codes are #F1641E for etsy orange and #000000 for black.

Color	Hex
Etsy Orange	#F1641E
Black	#000000

Etsy RGB Color Codes

Etsy RGB color codes are 241, 100, 30 for etsy orange and 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Etsy Orange	rgb(241, 100, 30)
Black	rgb(0, 0, 0)

Etsy HSL Color Codes

Etsy HSL color codes are 20, 88%, 53% for etsy orange and 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Etsy Orange	hsl(20, 88%, 53%)
Black	hsl(0, 0%, 0%)

Etsy CMYK Color Code

Etsy CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Etsy Orange	0%, 59%, 88%, 5%
Black	0%, 0%, 0%, 100%

Etsy Pantone Color Codes

Etsy Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Etsy Orange	PMS 166 C
Black	PMS 419 C

Logo

Etsy Logo Colors

Etsy logo colors are one: an orange wordmark, set in lowercase.

Etsy Logo Colors Palette

What the Etsy Logo Colors Mean?

The Etsy logo colors make a point by avoiding a point. Nearly every large shopping site uses blue, so Etsy went with orange to read as warm, handmade and a little craft-fair rather than corporate. The lowercase letters carry the same idea, friendly rather than official.

Etsy Logo Color History

Etsy logo color history is steady. The orange and the lowercase wordmark have held since the brand's early years; a 2017 refresh redrew the letters for sharper rendering on small screens and high-resolution displays without changing the color.

Etsy Logo Fonts

Etsy logo fonts are a custom wordmark, with Guardian Egyptian used for headlines and Graphik for text. None of the wordmark drawing is licensed.

Etsy Logo JPG

Etsy logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Etsy Logo PNG

Etsy logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Etsy Logo WebP

Etsy logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Etsy Color Code Shades

Etsy color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Etsy paint or trim names.

In code

Using the Etsy palette

CSS custom properties

:root {
  --etsy-etsy-orange: #F1641E;
  --etsy-black: #000000;
}

Contrast against white

Etsy Orange	3.19:1AA ×
Black	21.00:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.