E-commerce & Payments
AliExpress Color Codes
AliExpress splits its wordmark between orange and red, roughly hex #FF4747 for the red with an orange around #FF6A00. The AliExpress color codes in Hex, RGB and CMYK can be found below. Alibaba launched the site in 2010 as its cross-border retail arm, selling from mostly Chinese merchants to shoppers abroad. Its sister company for payments is Alipay.
Primary colors
What are AliExpress Primary Colors?
AliExpress's primary colors are aliexpress red #FF4747, orange #FF6A00.
AliExpress publishes no open hex sheet; these are measured from the current wordmark.
AliExpress AliExpress Red
| Hex | #FF4747 |
|---|---|
| RGB | 255, 71, 71 |
| HSL | hsl(0, 100%, 64%) |
| CMYK | 0%, 72%, 72%, 0%converted · approximate |
| Pantone | PMS 1787 Cnearest match · not published by the brand |
AliExpress Orange
| Hex | #FF6A00 |
|---|---|
| RGB | 255, 106, 0 |
| HSL | hsl(25, 100%, 50%) |
| CMYK | 0%, 58%, 100%, 0%converted · approximate |
| Pantone | PMS 165 Cnearest match · not published by the brand |
AliExpress Hex Color Codes
AliExpress hex color codes are #FF4747 for aliexpress red and #FF6A00 for orange.
| Color | Hex |
|---|---|
| AliExpress Red | #FF4747 |
| Orange | #FF6A00 |
AliExpress RGB Color Codes
AliExpress RGB color codes are 255, 71, 71 for aliexpress red and 255, 106, 0 for orange. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| AliExpress Red | rgb(255, 71, 71) |
| Orange | rgb(255, 106, 0) |
AliExpress HSL Color Codes
AliExpress HSL color codes are 0, 100%, 64% for aliexpress red and 25, 100%, 50% for orange. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| AliExpress Red | hsl(0, 100%, 64%) |
| Orange | hsl(25, 100%, 50%) |
AliExpress CMYK Color Code
AliExpress CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| AliExpress Red | 0%, 72%, 72%, 0% |
| Orange | 0%, 58%, 100%, 0% |
AliExpress Pantone Color Codes
AliExpress Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| AliExpress Red | PMS 1787 C |
| Orange | PMS 165 C |
Logo
AliExpress Logo Colors
AliExpress logo colors are orange for Ali and red for Express.
AliExpress Logo Colors Palette
What the AliExpress Logo Colors Mean?
The AliExpress logo colors divide the name by meaning. Ali is set in orange, a nod to the Alibaba parent and the Ali Baba story behind that name. Express is set in red for speed and shipping. Early versions ran a red-to-orange gradient across the whole word and replaced the E with a small shopping trolley.
AliExpress Logo Color History
AliExpress logo color history moved from that gradient wordmark, used from 2010, to flat orange and red. A 2024 redesign tidied the letters and added a small yellow tick on the A.
AliExpress Logo Fonts
AliExpress logo fonts are a custom sans, bold and slightly condensed, not released. A heavy grotesque is the closest substitute.
AliExpress Logo JPG
AliExpress logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
AliExpress Logo PNG
AliExpress logo in PNG, with a transparent background. Use it over a colored surface.
AliExpress Logo WebP
AliExpress logo in WebP. Same transparency as the PNG at about a third of the file size.
AliExpress Color Code Shades
AliExpress color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not AliExpress paint or trim names.
In code
Using the AliExpress palette
CSS custom properties
:root {
--aliexpress-aliexpress-red: #FF4747;
--aliexpress-orange: #FF6A00;
}Contrast against white
| AliExpress Red | 3.36:1AA × |
|---|---|
| Orange | 2.87:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.