E-commerce & Payments
eBay Color Codes
eBay's wordmark uses four colors, red #E53238, blue #0064D2, yellow #F5AF02 and green #86B817, one per letter. The eBay color codes in Hex, RGB and CMYK can be found below. Pierre Omidyar started the site as AuctionWeb in 1995 and renamed it eBay the following year. Its long-time payments partner, spun off in 2015, is PayPal.
Primary colors
What are eBay Primary Colors?
eBay's primary colors are red #E53238, blue #0064D2, yellow #F5AF02, green #86B817.
eBay publishes these values in its brand guidelines; the CMYK shown is a conversion.
eBay Red
| Hex | #E53238 |
|---|---|
| RGB | 229, 50, 56 |
| HSL | hsl(358, 77%, 55%) |
| CMYK | 0%, 78%, 76%, 10%converted · approximate |
| Pantone | PMS 1795 Cnearest match · not published by the brand |
eBay Blue
| Hex | #0064D2 |
|---|---|
| RGB | 0, 100, 210 |
| HSL | hsl(211, 100%, 41%) |
| CMYK | 100%, 52%, 0%, 18%converted · approximate |
| Pantone | PMS 2935 Cnearest match · not published by the brand |
eBay Yellow
| Hex | #F5AF02 |
|---|---|
| RGB | 245, 175, 2 |
| HSL | hsl(43, 98%, 48%) |
| CMYK | 0%, 29%, 99%, 4%converted · approximate |
| Pantone | PMS 1235 Cnearest match · not published by the brand |
eBay Green
| Hex | #86B817 |
|---|---|
| RGB | 134, 184, 23 |
| HSL | hsl(79, 78%, 41%) |
| CMYK | 27%, 0%, 88%, 28%converted · approximate |
| Pantone | PMS 376 Cnearest match · not published by the brand |
eBay Hex Color Codes
eBay hex color codes are #E53238 for red, #0064D2 for blue, #F5AF02 for yellow and #86B817 for green.
| Color | Hex |
|---|---|
| Red | #E53238 |
| Blue | #0064D2 |
| Yellow | #F5AF02 |
| Green | #86B817 |
eBay RGB Color Codes
eBay RGB color codes are 229, 50, 56 for red, 0, 100, 210 for blue, 245, 175, 2 for yellow and 134, 184, 23 for green. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(229, 50, 56) |
| Blue | rgb(0, 100, 210) |
| Yellow | rgb(245, 175, 2) |
| Green | rgb(134, 184, 23) |
eBay HSL Color Codes
eBay HSL color codes are 358, 77%, 55% for red, 211, 100%, 41% for blue, 43, 98%, 48% for yellow and 79, 78%, 41% for green. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(358, 77%, 55%) |
| Blue | hsl(211, 100%, 41%) |
| Yellow | hsl(43, 98%, 48%) |
| Green | hsl(79, 78%, 41%) |
eBay CMYK Color Code
eBay CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 78%, 76%, 10% |
| Blue | 100%, 52%, 0%, 18% |
| Yellow | 0%, 29%, 99%, 4% |
| Green | 27%, 0%, 88%, 28% |
eBay Pantone Color Codes
eBay Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 1795 C |
| Blue | PMS 2935 C |
| Yellow | PMS 1235 C |
| Green | PMS 376 C |
Logo
eBay Logo Colors
eBay logo colors are four: a red e, blue b, yellow a and green y.
eBay Logo Colors Palette
What the eBay Logo Colors Mean?
The eBay logo colors stand for range. Four bright colors across four letters were chosen to signal that the site sells almost anything, from almost anyone, to almost anywhere. The early 1990s version stacked the letters at different heights and let them overlap, which read as busy and improvised, in a good way for an auction site.
eBay Logo Color History
eBay logo color history keeps the same four hues from 1995 to now. The 2012 redesign by Lippincott lined the letters up on one baseline, closed the gaps between them and set them in a cleaner sans, but did not touch the palette.
eBay Logo Fonts
eBay logo fonts are Market Sans, a custom face introduced in 2016 and used across the brand. Univers or Helvetica sits close for substitution.
eBay Logo JPG
eBay logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
eBay Logo PNG
eBay logo in PNG, with a transparent background. Use it over a colored surface.
eBay Logo WebP
eBay logo in WebP. Same transparency as the PNG at about a third of the file size.
eBay Color Code Shades
eBay color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not eBay paint or trim names.
In code
Using the eBay palette
CSS custom properties
:root {
--ebay-red: #E53238;
--ebay-blue: #0064D2;
--ebay-yellow: #F5AF02;
--ebay-green: #86B817;
}Contrast against white
| Red | 4.33:1AA × |
|---|---|
| Blue | 5.59:1AA ✓ |
| Yellow | 1.91:1AA × |
| Green | 2.36:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.