E-commerce & Payments
Shopee Color Codes
Shopee's color is an orange, hex #EE4D2D, on a shopping-bag mark and the wordmark. The Shopee color codes in Hex, RGB and CMYK can be found below. Forrest Li launched the app in 2015 under Sea Group in Singapore, starting as a phone-first marketplace and spreading across Southeast Asia and Taiwan. Its counterpart among cross-border marketplaces is AliExpress.
Primary colors
What are Shopee Primary Colors?
Shopee's primary colors are shopee orange #EE4D2D, white #FFFFFF.
Shopee publishes no open hex sheet; the orange is measured from the current mark.
Shopee Shopee Orange
| Hex | #EE4D2D |
|---|---|
| RGB | 238, 77, 45 |
| HSL | hsl(10, 85%, 55%) |
| CMYK | 0%, 68%, 81%, 7%converted · approximate |
| Pantone | PMS 179 Cnearest match · not published by the brand |
Shopee White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Shopee Hex Color Codes
Shopee hex color codes are #EE4D2D for shopee orange and #FFFFFF for white.
| Color | Hex |
|---|---|
| Shopee Orange | #EE4D2D |
| White | #FFFFFF |
Shopee RGB Color Codes
Shopee RGB color codes are 238, 77, 45 for shopee orange and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Shopee Orange | rgb(238, 77, 45) |
| White | rgb(255, 255, 255) |
Shopee HSL Color Codes
Shopee HSL color codes are 10, 85%, 55% for shopee orange and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Shopee Orange | hsl(10, 85%, 55%) |
| White | hsl(0, 0%, 100%) |
Shopee CMYK Color Code
Shopee CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Shopee Orange | 0%, 68%, 81%, 7% |
| White | 0%, 0%, 0%, 0% |
Shopee Pantone Color Codes
Shopee Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Shopee Orange | PMS 179 C |
| White | PMS 656 C |
Logo
Shopee Logo Colors
Shopee logo colors are orange and white, with the bag reversed out of the orange.
Shopee Logo Colors Palette
What the Shopee Logo Colors Mean?
The Shopee logo colors put a familiar shape in a loud color. The mark is a trapezoidal shopping bag with an arched handle, about as plain a retail symbol as there is, and the orange around it is the shade e-commerce tends to use for energy and the pull to buy. White keeps the bag and the S readable.
Shopee Logo Color History
Shopee logo color history is short and steady. Orange and the bag mark have run since the 2015 launch, with only small tightening of the shape.
Shopee Logo Fonts
Shopee logo fonts are a custom rounded sans, not for sale. A friendly geometric sans is the closest match.
Shopee Logo JPG
Shopee logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Shopee Logo PNG
Shopee logo in PNG, with a transparent background. Use it over a colored surface.
Shopee Logo WebP
Shopee logo in WebP. Same transparency as the PNG at about a third of the file size.
Shopee Color Code Shades
Shopee color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Shopee paint or trim names.
In code
Using the Shopee palette
CSS custom properties
:root {
--shopee-shopee-orange: #EE4D2D;
--shopee-white: #FFFFFF;
}Contrast against white
| Shopee Orange | 3.66:1AA × |
|---|---|
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.