E-commerce & Payments
Wise Color Codes
Wise pairs a bright green, hex #9FE870, with a dark forest green, #163300. The Wise color codes in Hex, RGB and CMYK can be found below. Estonians Taavet Hinrikus and Kristo Kaarmann started it in London in 2011 as TransferWise, built around their own struggle moving money between pounds and euros, and dropped the first half of the name in 2021. Its rival among app-first money services is Revolut.
Primary colors
What are Wise Primary Colors?
Wise's primary colors are bright green #9FE870, forest green #163300.
Wise publishes brand guidelines; the CMYK shown is a conversion.
Wise Bright Green
| Hex | #9FE870 |
|---|---|
| RGB | 159, 232, 112 |
| HSL | hsl(97, 72%, 67%) |
| CMYK | 31%, 0%, 52%, 9%converted · approximate |
| Pantone | PMS 367 Cnearest match · not published by the brand |
Wise Forest Green
| Hex | #163300 |
|---|---|
| RGB | 22, 51, 0 |
| HSL | hsl(94, 100%, 10%) |
| CMYK | 57%, 0%, 100%, 80%converted · approximate |
| Pantone | PMS 5747 Cnearest match · not published by the brand |
Wise Hex Color Codes
Wise hex color codes are #9FE870 for bright green and #163300 for forest green.
| Color | Hex |
|---|---|
| Bright Green | #9FE870 |
| Forest Green | #163300 |
Wise RGB Color Codes
Wise RGB color codes are 159, 232, 112 for bright green and 22, 51, 0 for forest green. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Bright Green | rgb(159, 232, 112) |
| Forest Green | rgb(22, 51, 0) |
Wise HSL Color Codes
Wise HSL color codes are 97, 72%, 67% for bright green and 94, 100%, 10% for forest green. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Bright Green | hsl(97, 72%, 67%) |
| Forest Green | hsl(94, 100%, 10%) |
Wise CMYK Color Code
Wise CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Bright Green | 31%, 0%, 52%, 9% |
| Forest Green | 57%, 0%, 100%, 80% |
Wise Pantone Color Codes
Wise Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Bright Green | PMS 367 C |
| Forest Green | PMS 5747 C |
Logo
Wise Logo Colors
Wise logo colors are a bright acid green and a deep forest green.
Wise Logo Colors Palette
What the Wise Logo Colors Mean?
The Wise logo colors were a break from habit. The 2021 rebrand moved off the safe fintech blue and onto a sharp citrus green, a callback to the green Wise card and a bid to look less like a bank. Forest green anchors it so the bright shade has something dark to sit against.
Wise Logo Color History
Wise logo color history has one clear turn. As TransferWise the brand was blue; the 2021 change to Wise brought in the two greens, a new wordmark and a bolder tone across the board.
Wise Logo Fonts
Wise logo fonts are Wise Sans, a custom face by Ragged Edge, with Inter used for body text. Wise Sans is not licensed out.
Wise Logo JPG
Wise logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Wise Logo PNG
Wise logo in PNG, with a transparent background. Use it over a colored surface.
Wise Logo WebP
Wise logo in WebP. Same transparency as the PNG at about a third of the file size.
Wise Color Code Shades
Wise color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Wise paint or trim names.
In code
Using the Wise palette
CSS custom properties
:root {
--wise-bright-green: #9FE870;
--wise-forest-green: #163300;
}Contrast against white
| Bright Green | 1.47:1AA × |
|---|---|
| Forest Green | 13.93:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.