Fashion & Apparel
Patagonia Color Codes
Patagonia works in black for the wordmark, hex #000000, with a sunset gradient of blue, orange and yellow on the mountain label. The Patagonia color codes in Hex, RGB and CMYK can be found below. Yvon Chouinard started it in 1973, having first made climbing hardware by hand; he switched the business toward clothing after realizing his steel pitons were damaging the rock. Its nearest peer on this site is The North Face.
Primary colors
What are Patagonia Primary Colors?
Patagonia's primary color is #000000. Every value on this page is derived from it.
Patagonia runs a black wordmark; the mountain label carries a sunset gradient.
Patagonia Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Patagonia Hex Color Codes
Patagonia hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
Patagonia RGB Color Codes
Patagonia RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
Patagonia HSL Color Codes
Patagonia HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
Patagonia CMYK Color Code
Patagonia CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
Patagonia Pantone Color Codes
Patagonia Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
Patagonia Logo Colors
Patagonia logo colors are a black wordmark and a skyline label lit like a Patagonian dusk.
Patagonia Logo Colors Palette
What the Patagonia Logo Colors Mean?
The Patagonia label draws the ridgeline of Mount Fitz Roy in black against a banded sky that runs blue at the top down through purple, orange and yellow. Chouinard has said the colors come from a specific evening light in the region. The wordmark set with it is plain black, so the sky is the only place the identity uses color.
Patagonia Logo Color History
Patagonia logo color history is stable. The Fitz Roy label and the black wordmark have run together since the 1970s, with the sky occasionally simplified for a single-color print but otherwise unchanged.
Patagonia Logo Fonts
Patagonia logo fonts are a custom bold serif, chunky with slab-like serifs, drawn to look hand-cut. A face like Cooper Black, tightened, is the nearest match.
Patagonia Logo JPG
Patagonia logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Patagonia Logo PNG
Patagonia logo in PNG, with a transparent background. Use it over a colored surface.
Patagonia Logo WebP
Patagonia logo in WebP. Same transparency as the PNG at about a third of the file size.
Patagonia Color Code Shades
Patagonia color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Patagonia paint or trim names.
In code
Using the Patagonia palette
CSS custom properties
:root {
--patagonia-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.