Fashion & Apparel
Adidas Color Codes
Adidas works in black, hex #000000, on white. The Adidas color codes in Hex, RGB and CMYK can be found below. Adolf Dassler started the company in 1949 in Herzogenaurach, Germany, after falling out with his brother Rudolf, who set up Puma across the river; the town spent decades divided between the two. Its nearest peer on this site is Puma.
Primary colors
What are Adidas Primary Colors?
Adidas's primary color is #000000. Every value on this page is derived from it.
Adidas runs a black-and-white corporate identity; the values shown are black and white.
Adidas Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Adidas Hex Color Codes
Adidas hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
Adidas RGB Color Codes
Adidas RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
Adidas HSL Color Codes
Adidas HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
Adidas CMYK Color Code
Adidas CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
Adidas Pantone Color Codes
Adidas Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
Adidas Logo Colors
Adidas logo colors are black on white, whether the three stripes, the trefoil or the mountain.
Adidas Logo Colors Palette
What the Adidas Logo Colors Mean?
The Adidas logo color is black because the shape is the message. The three stripes were bought from a Finnish maker in 1952 for money and two bottles of whiskey, and every version of the mark since, the trefoil for heritage lines and the angled bars for performance, is built from those stripes. A brand color would only get in the way.
Adidas Logo Color History
Adidas logo color history holds black and white while the mark itself has changed three times: plain stripes, the 1971 trefoil, and the 1997 three-bar mountain. The stripes run through all of them.
Adidas Logo Fonts
Adidas logo fonts are a custom lowercase sans, tightly spaced with a distinctive a. Avant Garde Gothic is the nearest widely available match.
Adidas Logo JPG
Adidas logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Adidas Logo PNG
Adidas logo in PNG, with a transparent background. Use it over a colored surface.
Adidas Logo WebP
Adidas logo in WebP. Same transparency as the PNG at about a third of the file size.
Adidas Color Code Shades
Adidas color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Adidas paint or trim names.
In code
Using the Adidas palette
CSS custom properties
:root {
--adidas-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.