Fashion & Apparel
Levi's Color Codes
Levi's works in a red, hex #C41230, with black. The Levi's color codes in Hex, RGB and CMYK can be found below. Levi Strauss sold dry goods to Gold Rush miners in San Francisco, and in 1873 he and the tailor Jacob Davis patented riveted work pants, which is the moment blue jeans start. Its nearest peer on this site is Uniqlo.
Primary colors
What are Levi's Primary Colors?
Levi's's primary colors are red #C41230, black #000000.
Levi's runs a red-tab identity; the value shown matches the Batwing red.
Levi's Red
| Hex | #C41230 |
|---|---|
| RGB | 196, 18, 48 |
| HSL | hsl(350, 83%, 42%) |
| CMYK | 0%, 91%, 76%, 23%converted · approximate |
| Pantone | PMS 200 Cnearest match · not published by the brand |
Levi's Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Levi's Hex Color Codes
Levi's hex color codes are #C41230 for red and #000000 for black.
| Color | Hex |
|---|---|
| Red | #C41230 |
| Black | #000000 |
Levi's RGB Color Codes
Levi's RGB color codes are 196, 18, 48 for red and 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(196, 18, 48) |
| Black | rgb(0, 0, 0) |
Levi's HSL Color Codes
Levi's HSL color codes are 350, 83%, 42% for red and 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(350, 83%, 42%) |
| Black | hsl(0, 0%, 0%) |
Levi's CMYK Color Code
Levi's CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 91%, 76%, 23% |
| Black | 0%, 0%, 0%, 100% |
Levi's Pantone Color Codes
Levi's Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 200 C |
| Black | PMS 419 C |
Logo
Levi's Logo Colors
Levi's logo colors are a red Batwing shape with the name reversed out in white.
Levi's Logo Colors Palette
What the Levi's Logo Colors Mean?
The Levi's logo color is the red of the small woven tab stitched into the back pocket since 1936, added so the jeans could be told apart from copies at a distance. The 1967 Batwing logo took that red and that idea and turned it into a house shape; the name sits inside it in white.
Levi's Logo Color History
Levi's logo color history runs from the Two Horse leather patch of 1886, through the Red Tab of 1936, to the Batwing of 1967. The red has been the constant since the tab.
Levi's Logo Fonts
Levi's logo fonts are a custom bold sans set inside the Batwing, condensed to fit the shape. A heavy grotesque such as Helvetica Black is the closest match.
Levi's Logo JPG
Levi's logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Levi's Logo PNG
Levi's logo in PNG, with a transparent background. Use it over a colored surface.
Levi's Logo WebP
Levi's logo in WebP. Same transparency as the PNG at about a third of the file size.
Levi's Color Code Shades
Levi's color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Levi's paint or trim names.
In code
Using the Levi's palette
CSS custom properties
:root {
--levis-red: #C41230;
--levis-black: #000000;
}Contrast against white
| Red | 6.04:1AA ✓ |
|---|---|
| Black | 21.00:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.