Fashion & Apparel
Uniqlo Color Codes
Uniqlo works in a red, hex #ED1D24, on white. The Uniqlo color codes in Hex, RGB and CMYK can be found below. Tadashi Yanai opened the first Unique Clothing Warehouse in Hiroshima in 1984; a registration typo in Hong Kong turned the shortened UNI-CLO into UNIQLO, and the company kept it. Its nearest peer on this site is Levi's.
Primary colors
What are Uniqlo Primary Colors?
Uniqlo's primary color is #ED1D24. Every value on this page is derived from it.
Uniqlo publishes brand assets; the value shown matches its stated red.
Uniqlo Red
| Hex | #ED1D24 |
|---|---|
| RGB | 237, 29, 36 |
| HSL | hsl(358, 85%, 52%) |
| CMYK | 0%, 88%, 85%, 7%converted · approximate |
| Pantone | PMS 1788 Cnearest match · not published by the brand |
Uniqlo Hex Color Codes
Uniqlo hex color codes are #ED1D24 for red.
| Color | Hex |
|---|---|
| Red | #ED1D24 |
Uniqlo RGB Color Codes
Uniqlo RGB color codes are 237, 29, 36 for red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(237, 29, 36) |
Uniqlo HSL Color Codes
Uniqlo HSL color codes are 358, 85%, 52% for red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(358, 85%, 52%) |
Uniqlo CMYK Color Code
Uniqlo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 88%, 85%, 7% |
Uniqlo Pantone Color Codes
Uniqlo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 1788 C |
Logo
Uniqlo Logo Colors
Uniqlo logo colors are white letters in a red square, Latin and katakana side by side.
Uniqlo Logo Colors Palette
What the Uniqlo Logo Colors Mean?
The Uniqlo logo colors are a flat red field with the name reversed out in white, designed by Kashiwa Sato in 2006 to work as a repeating tile on a storefront the way a Japanese sign does. Setting the Latin UNIQLO next to the katakana reading makes the point that this is a Japanese company selling basics to the world, not a Western brand.
Uniqlo Logo Color History
Uniqlo logo color history has one real version. The pre-2006 marks were varied and often blue; the red square by Sato standardized the brand and has run without meaningful change since.
Uniqlo Logo Fonts
Uniqlo logo fonts are a custom bold sans, wide and evenly weighted, paired with a matching katakana set. Helvetica Bold is the closest Latin match.
Uniqlo Logo JPG
Uniqlo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Uniqlo Logo PNG
Uniqlo logo in PNG, with a transparent background. Use it over a colored surface.
Uniqlo Logo WebP
Uniqlo logo in WebP. Same transparency as the PNG at about a third of the file size.
Uniqlo Color Code Shades
Uniqlo color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Uniqlo paint or trim names.
In code
Using the Uniqlo palette
CSS custom properties
:root {
--uniqlo-red: #ED1D24;
}Contrast against white
| Red | 4.37:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.