Fashion & Apparel
Nike Color Codes
Nike works in black, hex #000000, on white, with an orange, hex #FA5400, on its boxes. The Nike color codes in Hex, RGB and CMYK can be found below. Phil Knight and his track coach Bill Bowerman started it as Blue Ribbon Sports in 1964, importing Japanese running shoes; Bowerman was pouring rubber into a waffle iron to prototype soles within a few years. Its nearest peer on this site is Adidas.
Primary colors
What are Nike Primary Colors?
Nike's primary colors are black #000000, shoebox orange #FA5400.
Nike runs a black-and-white corporate identity; orange is the shoebox color.
Nike Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Nike Shoebox Orange
| Hex | #FA5400 |
|---|---|
| RGB | 250, 84, 0 |
| HSL | hsl(20, 100%, 49%) |
| CMYK | 0%, 66%, 100%, 2%converted · approximate |
| Pantone | PMS 1655 Cnearest match · not published by the brand |
Nike Hex Color Codes
Nike hex color codes are #000000 for black and #FA5400 for shoebox orange.
| Color | Hex |
|---|---|
| Black | #000000 |
| Shoebox Orange | #FA5400 |
Nike RGB Color Codes
Nike RGB color codes are 0, 0, 0 for black and 250, 84, 0 for shoebox orange. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Shoebox Orange | rgb(250, 84, 0) |
Nike HSL Color Codes
Nike HSL color codes are 0, 0%, 0% for black and 20, 100%, 49% for shoebox orange. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Shoebox Orange | hsl(20, 100%, 49%) |
Nike CMYK Color Code
Nike CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Shoebox Orange | 0%, 66%, 100%, 2% |
Nike Pantone Color Codes
Nike Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Shoebox Orange | PMS 1655 C |
Logo
Nike Logo Colors
Nike logo colors are a black swoosh on white, with orange kept for packaging.
Nike Logo Colors Palette
What the Nike Logo Colors Mean?
The Nike logo color is black because the swoosh does not need help. It was drawn by a design student, Carolyn Davidson, for thirty-five dollars in 1971, and Knight famously said he did not love it but it would grow on him. The orange that people also read as Nike is the shoebox, a warehouse color that stuck.
Nike Logo Color History
Nike logo color history holds the black swoosh from 1971 on. Early boxes and ads paired it with a bright orange and a lowercase nike wordmark; the wordmark was dropped from most uses in the 1990s, leaving the mark alone.
Nike Logo Fonts
Nike logo fonts are Futura Bold Condensed Oblique for the historic wordmark, and a custom sans, Nike Futura, for newer work. Futura Bold Oblique is the closest off-the-shelf match.
Nike Logo JPG
Nike logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Nike Logo PNG
Nike logo in PNG, with a transparent background. Use it over a colored surface.
Nike Logo WebP
Nike logo in WebP. Same transparency as the PNG at about a third of the file size.
Nike Color Code Shades
Nike color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Nike paint or trim names.
In code
Using the Nike palette
CSS custom properties
:root {
--nike-black: #000000;
--nike-shoebox-orange: #FA5400;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Shoebox Orange | 3.32:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.