Fashion & Apparel
Puma Color Codes
Puma works in black, hex #000000, on white. The Puma color codes in Hex, RGB and CMYK can be found below. Rudolf Dassler founded it in 1948 in Herzogenaurach after splitting with his brother Adi; it started as Ruda and was renamed within the year. Its nearest peer on this site is Adidas.
Primary colors
What are Puma Primary Colors?
Puma's primary color is #000000. Every value on this page is derived from it.
Puma runs a black-and-white identity; the values shown are black and white.
Puma Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Puma Hex Color Codes
Puma hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
Puma RGB Color Codes
Puma RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
Puma HSL Color Codes
Puma HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
Puma CMYK Color Code
Puma CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
Puma Pantone Color Codes
Puma Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
Puma Logo Colors
Puma logo colors are black on white, the leaping cat above or beside the wordmark.
Puma Logo Colors Palette
What the Puma Logo Colors Mean?
The Puma logo color stays black so the two marks that matter, the leaping cat and the curved Formstrip down the side of a shoe, keep their outlines clean. The cat has been redrawn several times since 1948 and always in one flat color; on product the Formstrip picks up whatever color the shoe needs.
Puma Logo Color History
Puma logo color history is a run of black cats. The jumping-puma drawing dates to the late 1960s, the Formstrip to 1958, and both have been rendered in black in the corporate identity throughout.
Puma Logo Fonts
Puma logo fonts are a custom bold sans, condensed and slightly slanted to match the cat's motion. A heavy italic grotesque is the closest match.
Puma Logo JPG
Puma logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Puma Logo PNG
Puma logo in PNG, with a transparent background. Use it over a colored surface.
Puma Logo WebP
Puma logo in WebP. Same transparency as the PNG at about a third of the file size.
Puma Color Code Shades
Puma color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Puma paint or trim names.
In code
Using the Puma palette
CSS custom properties
:root {
--puma-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.