Food & Restaurants
Hershey's Color Codes
Hershey's works in a deep chocolate maroon, hex #3E000F, with silver. The Hershey's color codes in Hex, RGB and CMYK can be found below. Milton Hershey built the company and its Pennsylvania company town from 1894, after an earlier caramel business gave him the money to try chocolate. Its rival among chocolate makers is Mars.
Primary colors
What are Hershey's Primary Colors?
Hershey's's primary colors are hershey brown #3E000F, silver #C1C1C1.
Hershey's publishes no open hex sheet; these are measured from the current mark.
Hershey's Hershey Brown
| Hex | #3E000F |
|---|---|
| RGB | 62, 0, 15 |
| HSL | hsl(345, 100%, 12%) |
| CMYK | 0%, 100%, 76%, 76%converted · approximate |
| Pantone | PMS 504 Cnearest match · not published by the brand |
Hershey's Silver
| Hex | #C1C1C1 |
|---|---|
| RGB | 193, 193, 193 |
| HSL | hsl(0, 0%, 76%) |
| CMYK | 0%, 0%, 0%, 24%converted · approximate |
| Pantone | PMS 5445 Cnearest match · not published by the brand |
Hershey's Hex Color Codes
Hershey's hex color codes are #3E000F for hershey brown and #C1C1C1 for silver.
| Color | Hex |
|---|---|
| Hershey Brown | #3E000F |
| Silver | #C1C1C1 |
Hershey's RGB Color Codes
Hershey's RGB color codes are 62, 0, 15 for hershey brown and 193, 193, 193 for silver. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Hershey Brown | rgb(62, 0, 15) |
| Silver | rgb(193, 193, 193) |
Hershey's HSL Color Codes
Hershey's HSL color codes are 345, 100%, 12% for hershey brown and 0, 0%, 76% for silver. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Hershey Brown | hsl(345, 100%, 12%) |
| Silver | hsl(0, 0%, 76%) |
Hershey's CMYK Color Code
Hershey's CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Hershey Brown | 0%, 100%, 76%, 76% |
| Silver | 0%, 0%, 0%, 24% |
Hershey's Pantone Color Codes
Hershey's Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Hershey Brown | PMS 504 C |
| Silver | PMS 5445 C |
Logo
Hershey's Logo Colors
Hershey's logo colors are brown and silver, on the block capital wordmark.
Hershey's Logo Colors Palette
What the Hershey's Logo Colors Mean?
The Hershey's logo colors are chocolate, more or less literally. The dark maroon-brown matches the bar and the classic brown wrapper, and it has been the anchor since the bold 1910 wordmark. Silver came in later as the second color, replacing an earlier gold, for the foil-and-band look of the packaging.
Hershey's Logo Color History
Hershey's logo color history keeps brown from 1910 on. The support color moved from gold to silver over the decades, and the Hershey's Kiss silhouette was added to the identity in the 2010s without changing the palette.
Hershey's Logo Fonts
Hershey's logo fonts are a custom bold sans, all capitals, not for sale. A heavy grotesque such as a bold Helvetica is the closest match.
Hershey's Logo JPG
Hershey's logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Hershey's Logo PNG
Hershey's logo in PNG, with a transparent background. Use it over a colored surface.
Hershey's Logo WebP
Hershey's logo in WebP. Same transparency as the PNG at about a third of the file size.
Hershey's Color Code Shades
Hershey's color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Hershey's paint or trim names.
In code
Using the Hershey's palette
CSS custom properties
:root {
--hersheys-hershey-brown: #3E000F;
--hersheys-silver: #C1C1C1;
}Contrast against white
| Hershey Brown | 17.33:1AA ✓ |
|---|---|
| Silver | 1.80:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.