Food & Restaurants
Mars Color Codes
Mars, the confectionery brand, works in a red, hex #E2001A, with gold, #D39F45, and black. The Mars color codes in Hex, RGB and CMYK can be found below. Frank Mars started making candy in his Tacoma kitchen in 1911, and his son Forrest later created M&M's, named for Mars and a partner called Bruce Murrie. Its rival among chocolate makers is Hershey's.
Primary colors
What are Mars Primary Colors?
Mars's primary colors are mars red #E2001A, gold #D39F45, black #000000.
Mars publishes no open hex sheet; these are measured from the current wrapper.
Mars Mars Red
| Hex | #E2001A |
|---|---|
| RGB | 226, 0, 26 |
| HSL | hsl(353, 100%, 44%) |
| CMYK | 0%, 100%, 88%, 11%converted · approximate |
| Pantone | PMS 1788 Cnearest match · not published by the brand |
Mars Gold
| Hex | #D39F45 |
|---|---|
| RGB | 211, 159, 69 |
| HSL | hsl(38, 62%, 55%) |
| CMYK | 0%, 25%, 67%, 17%converted · approximate |
| Pantone | PMS 157 Cnearest match · not published by the brand |
Mars Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Mars Hex Color Codes
Mars hex color codes are #E2001A for mars red, #D39F45 for gold and #000000 for black.
| Color | Hex |
|---|---|
| Mars Red | #E2001A |
| Gold | #D39F45 |
| Black | #000000 |
Mars RGB Color Codes
Mars RGB color codes are 226, 0, 26 for mars red, 211, 159, 69 for gold and 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Mars Red | rgb(226, 0, 26) |
| Gold | rgb(211, 159, 69) |
| Black | rgb(0, 0, 0) |
Mars HSL Color Codes
Mars HSL color codes are 353, 100%, 44% for mars red, 38, 62%, 55% for gold and 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Mars Red | hsl(353, 100%, 44%) |
| Gold | hsl(38, 62%, 55%) |
| Black | hsl(0, 0%, 0%) |
Mars CMYK Color Code
Mars CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Mars Red | 0%, 100%, 88%, 11% |
| Gold | 0%, 25%, 67%, 17% |
| Black | 0%, 0%, 0%, 100% |
Mars Pantone Color Codes
Mars Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Mars Red | PMS 1788 C |
| Gold | PMS 157 C |
| Black | PMS 419 C |
Logo
Mars Logo Colors
Mars logo colors are red, gold and black, on the bar wrapper and the wordmark.
Mars Logo Colors Palette
What the Mars Logo Colors Mean?
The Mars logo colors belong to the chocolate bar more than the company. Red and gold have wrapped the Mars bar since the 1930s, red for richness and gold for a touch of luxury, and the same pairing carries the brand's wordmark. Mars, Incorporated, the parent, uses a plainer blue for corporate work.
Mars Logo Color History
Mars logo color history holds red and gold on the bar for close to a century, with the script wordmark redrawn a few times. The corporate identity has drifted between blue and black over the same period.
Mars Logo Fonts
Mars logo fonts are a custom script for the bar and a plain sans for corporate use, neither released. A confident brush script is the nearest match for the wrapper.
Mars Logo JPG
Mars logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Mars Logo PNG
Mars logo in PNG, with a transparent background. Use it over a colored surface.
Mars Logo WebP
Mars logo in WebP. Same transparency as the PNG at about a third of the file size.
Mars Color Code Shades
Mars color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Mars paint or trim names.
In code
Using the Mars palette
CSS custom properties
:root {
--mars-mars-red: #E2001A;
--mars-gold: #D39F45;
--mars-black: #000000;
}Contrast against white
| Mars Red | 4.94:1AA ✓ |
|---|---|
| Gold | 2.38:1AA × |
| Black | 21.00:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.