Logistics & Delivery

Deliveroo Color Codes

Deliveroo works in a single teal, hex #00CCBC, on white. The Deliveroo color codes in Hex, RGB and CMYK can be found below. Will Shu, an American banker posted to London, started it in 2013 because he could not get decent food delivered; he did the first deliveries himself on a scooter. Its nearest peer on this site is Just Eat.

The Deliveroo logo, shown for identification. Deliveroo is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Deliveroo Primary Colors?

Deliveroo's primary color is #00CCBC. Every value on this page is derived from it.

Deliveroo publishes a brand system; the value shown matches its stated teal.

Deliveroo Primary

Hex	#00CCBC
RGB	0, 204, 188
HSL	hsl(175, 100%, 40%)
CMYK	100%, 0%, 8%, 20%converted · approximate
Pantone	PMS 3265 Cnearest match · not published by the brand

Deliveroo Hex Color Codes

Deliveroo hex color codes are #00CCBC for primary.

Color	Hex
Primary	#00CCBC

Deliveroo RGB Color Codes

Deliveroo RGB color codes are 0, 204, 188 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 204, 188)

Deliveroo HSL Color Codes

Deliveroo HSL color codes are 175, 100%, 40% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(175, 100%, 40%)

Deliveroo CMYK Color Code

Deliveroo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	100%, 0%, 8%, 20%

Deliveroo Pantone Color Codes

Deliveroo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 3265 C

Logo

Deliveroo Logo Colors

Deliveroo logo colors are one teal, filling the kangaroo mark and the wordmark.

Deliveroo Logo Colors Palette

What the Deliveroo Logo Colors Mean?

The Deliveroo teal is a bright blue-green that no other delivery brand owns, which in a category crowded with red and orange is the whole point. The mark it fills, nicknamed Roo, is an abstract kangaroo, a jump toward the door. The single color keeps the rider jackets and the app icon instantly matchable.

Deliveroo Logo Color History

Deliveroo logo color history moved once. The first identity used a hand-drawn kangaroo and a darker teal; the 2016 rebrand by DesignStudio brightened the color to #00CCBC and geometrized the mark.

Deliveroo Logo Fonts

Deliveroo logo fonts are a custom rounded sans with soft terminals. A face like Sofia Pro is the nearest match.

Deliveroo Logo JPG

Deliveroo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Deliveroo Logo PNG

Deliveroo logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Deliveroo Logo WebP

Deliveroo logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Deliveroo Color Code Shades

Deliveroo color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Deliveroo paint or trim names.

In code

Using the Deliveroo palette

CSS custom properties

:root {
  --deliveroo-primary: #00CCBC;
}

Contrast against white

Primary	2.03:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.