Logistics & Delivery
DoorDash Color Codes
DoorDash works in a single red-orange, hex #FF3008, on white. The DoorDash color codes in Hex, RGB and CMYK can be found below. Four Stanford students started it in 2013 as Palo Alto Delivery, taking restaurant orders by hand before there was an app; it is now the largest food-delivery service in the United States. Its nearest peer on this site is Uber Eats.
Primary colors
What are DoorDash Primary Colors?
DoorDash's primary color is #FF3008. Every value on this page is derived from it.
DoorDash publishes a brand system; the value shown matches its stated red.
DoorDash Primary
| Hex | #FF3008 |
|---|---|
| RGB | 255, 48, 8 |
| HSL | hsl(10, 100%, 52%) |
| CMYK | 0%, 81%, 97%, 0%converted · approximate |
| Pantone | PMS 172 Cnearest match · not published by the brand |
DoorDash Hex Color Codes
DoorDash hex color codes are #FF3008 for primary.
| Color | Hex |
|---|---|
| Primary | #FF3008 |
DoorDash RGB Color Codes
DoorDash RGB color codes are 255, 48, 8 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(255, 48, 8) |
DoorDash HSL Color Codes
DoorDash HSL color codes are 10, 100%, 52% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(10, 100%, 52%) |
DoorDash CMYK Color Code
DoorDash CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 81%, 97%, 0% |
DoorDash Pantone Color Codes
DoorDash Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 172 C |
Logo
DoorDash Logo Colors
DoorDash logo colors are one bright red-orange for the swoosh and wordmark.
DoorDash Logo Colors Palette
What the DoorDash Logo Colors Mean?
The DoorDash color is a hot red that leans toward orange, chosen to feel fast and appetite-adjacent without being a literal food color. The mark is a single curved stroke meant to read as a road or a swoosh of movement; there is no second color because the app is a utility and the food photos supply the rest.
DoorDash Logo Color History
DoorDash logo color history is short. The red has held since the early app; a 2020 refresh tidied the swoosh and set the wordmark in a custom face, but the palette did not move.
DoorDash Logo Fonts
DoorDash logo fonts are a custom sans called TT Norms, rounded and friendly. A geometric sans like Circular is the closest match.
DoorDash Logo JPG
DoorDash logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
DoorDash Logo PNG
DoorDash logo in PNG, with a transparent background. Use it over a colored surface.
DoorDash Logo WebP
DoorDash logo in WebP. Same transparency as the PNG at about a third of the file size.
DoorDash Color Code Shades
DoorDash color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not DoorDash paint or trim names.
In code
Using the DoorDash palette
CSS custom properties
:root {
--doordash-primary: #FF3008;
}Contrast against white
| Primary | 3.70:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.