Logistics & Delivery
DPD Color Codes
DPD works in a single red, hex #DC0032, with dark grey. The DPD color codes in Hex, RGB and CMYK can be found below. The network started in Germany in 1976 as a parcel cooperative and is now part of GeoPost, the delivery arm of the French postal group La Poste. Its nearest peer on this site is DHL.
Primary colors
What are DPD Primary Colors?
DPD's primary color is #DC0032. Every value on this page is derived from it.
DPD publishes a brand system; the value shown is its stated red.
DPD Primary
| Hex | #DC0032 |
|---|---|
| RGB | 220, 0, 50 |
| HSL | hsl(346, 100%, 43%) |
| CMYK | 0%, 100%, 77%, 14%converted · approximate |
| Pantone | PMS 192 Cnearest match · not published by the brand |
DPD Hex Color Codes
DPD hex color codes are #DC0032 for primary.
| Color | Hex |
|---|---|
| Primary | #DC0032 |
DPD RGB Color Codes
DPD RGB color codes are 220, 0, 50 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(220, 0, 50) |
DPD HSL Color Codes
DPD HSL color codes are 346, 100%, 43% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(346, 100%, 43%) |
DPD CMYK Color Code
DPD CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 100%, 77%, 14% |
DPD Pantone Color Codes
DPD Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 192 C |
Logo
DPD Logo Colors
DPD logo colors are a red block with the initials reversed out in white.
DPD Logo Colors Palette
What the DPD Logo Colors Mean?
The DPD red is a slightly cool, deep red rather than a fire-engine one, set as a solid rectangle with the three letters knocked out of it. The 2015 rebrand simplified an older, busier mark into this tile so it would hold up small, on a tracking screen or a parcel label, which is where most people meet the brand.
DPD Logo Color History
DPD logo color history has been red throughout, but the mark has gone from a red-and-black lozenge with a globe to the current plain red block, dropping detail at each step.
DPD Logo Fonts
DPD logo fonts are a custom bold sans, geometric with even strokes. A face like Gotham Bold is the nearest match.
DPD Logo JPG
DPD logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
DPD Logo PNG
DPD logo in PNG, with a transparent background. Use it over a colored surface.
DPD Logo WebP
DPD logo in WebP. Same transparency as the PNG at about a third of the file size.
DPD Color Code Shades
DPD color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not DPD paint or trim names.
In code
Using the DPD palette
CSS custom properties
:root {
--dpd-primary: #DC0032;
}
Contrast against white
| Primary | 5.14:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.