Logistics & Delivery

Grab Color Codes

Grab works in a green, hex #00B14F, on white. The Grab color codes in Hex, RGB and CMYK can be found below. Anthony Tan and Tan Hooi Ling started it in Malaysia in 2012 as MyTeksi, a project from Harvard Business School to make taxi rides safer to book; it became a Southeast Asian super-app and moved its base to Singapore. Its nearest peer on this site is Gojek.

The Grab logo, shown for identification. Grab is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Grab Primary Colors?

Grab's primary color is #00B14F. Every value on this page is derived from it.

Grab publishes a brand system; the value shown matches its stated green.

Grab Primary

Hex	#00B14F
RGB	0, 177, 79
HSL	hsl(147, 100%, 35%)
CMYK	100%, 0%, 55%, 31%converted · approximate
Pantone	PMS 354 Cnearest match · not published by the brand

Grab Hex Color Codes

Grab hex color codes are #00B14F for primary.

Color	Hex
Primary	#00B14F

Grab RGB Color Codes

Grab RGB color codes are 0, 177, 79 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 177, 79)

Grab HSL Color Codes

Grab HSL color codes are 147, 100%, 35% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(147, 100%, 35%)

Grab CMYK Color Code

Grab CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	100%, 0%, 55%, 31%

Grab Pantone Color Codes

Grab Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 354 C

Logo

Grab Logo Colors

Grab logo colors are a green wordmark with a mark of two flowing lines.

Grab Logo Colors Palette

What the Grab Logo Colors Mean?

The Grab green is a fresh, mid-green that the 2016 rebrand chose to signal a shift from a taxi app to a whole platform. The two lines in the mark are meant to read as roads, or as the path from A to B; a single confident color across rides, food, groceries and payments is what holds the super-app together visually.

Grab Logo Color History

Grab logo color history has one clear step. As MyTeksi and early GrabTaxi the brand used a heavier green and a car icon; the 2016 change to plain Grab brought the current green and the double-line mark.

Grab Logo Fonts

Grab logo fonts are a custom rounded sans. A face like Circular or Sofia Pro is the closest match.

Grab Logo JPG

Grab logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Grab Logo PNG

Grab logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Grab Logo WebP

Grab logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Grab Color Code Shades

Grab color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Grab paint or trim names.

In code

Using the Grab palette

CSS custom properties

:root {
  --grab-primary: #00B14F;
}

Contrast against white

Primary	2.84:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.