Logistics & Delivery
Postmates Color Codes
Postmates works in a single yellow, hex #FFDF18, on black or white. The Postmates color codes in Hex, RGB and CMYK can be found below. Bastian Lehmann and two co-founders started it in San Francisco in 2011, one of the first services to deliver more or less anything on demand; Uber bought it in 2020 and folded most of it into Uber Eats. Its nearest peer on this site is Uber Eats.
Primary colors
What are Postmates Primary Colors?
Postmates's primary color is #FFDF18. Every value on this page is derived from it.
Postmates runs a yellow mark; the brand now operates under Uber Eats.
Postmates Primary
| Hex | #FFDF18 |
|---|---|
| RGB | 255, 223, 24 |
| HSL | hsl(52, 100%, 55%) |
| CMYK | 0%, 13%, 91%, 0%converted · approximate |
| Pantone | PMS 108 Cnearest match · not published by the brand |
Postmates Hex Color Codes
Postmates hex color codes are #FFDF18 for primary.
| Color | Hex |
|---|---|
| Primary | #FFDF18 |
Postmates RGB Color Codes
Postmates RGB color codes are 255, 223, 24 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(255, 223, 24) |
Postmates HSL Color Codes
Postmates HSL color codes are 52, 100%, 55% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(52, 100%, 55%) |
Postmates CMYK Color Code
Postmates CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 13%, 91%, 0% |
Postmates Pantone Color Codes
Postmates Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 108 C |
Logo
Postmates Logo Colors
Postmates logo colors are one yellow for the wordmark and the small logotype mark.
Postmates Logo Colors Palette
What the Postmates Logo Colors Mean?
The Postmates yellow is a taxi-cab tone, picked to look like a service that shows up fast. The brand stripped its identity back around 2019 to just the wordmark and a compact P mark, both in the yellow; since the Uber acquisition the name still appears on the app but the color and the mark have effectively been frozen.
Postmates Logo Color History
Postmates logo color history is short and now closed. An earlier navy-and-yellow identity gave way to the yellow-forward wordmark in 2019, and that is where it stopped when Uber took over.
Postmates Logo Fonts
Postmates logo fonts are a custom bold grotesque, wide and plain. Helvetica Bold is the closest match.
Postmates Logo JPG
Postmates logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Postmates Logo PNG
Postmates logo in PNG, with a transparent background. Use it over a colored surface.
Postmates Logo WebP
Postmates logo in WebP. Same transparency as the PNG at about a third of the file size.
Postmates Color Code Shades
Postmates color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Postmates paint or trim names.
In code
Using the Postmates palette
CSS custom properties
:root {
--postmates-primary: #FFDF18;
}
Contrast against white
| Primary | 1.33:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.