Logistics & Delivery

Zomato Color Codes

Zomato works in a single red, hex #E23744, on white. The Zomato color codes in Hex, RGB and CMYK can be found below. Deepinder Goyal and Pankaj Chaddah started it in 2008 as Foodiebay, a site of scanned restaurant menus for their Delhi office; it was renamed Zomato in 2010 and added delivery later. Its nearest peer on this site is Swiggy.

The Zomato logo, shown for identification. Zomato is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Zomato Primary Colors?

Zomato's primary color is #E23744. Every value on this page is derived from it.

Zomato publishes a brand system; the value shown matches its stated red.

Zomato Primary

Hex	#E23744
RGB	226, 55, 68
HSL	hsl(355, 75%, 55%)
CMYK	0%, 76%, 70%, 11%converted · approximate
Pantone	PMS 1787 Cnearest match · not published by the brand

Zomato Hex Color Codes

Zomato hex color codes are #E23744 for primary.

Color	Hex
Primary	#E23744

Zomato RGB Color Codes

Zomato RGB color codes are 226, 55, 68 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(226, 55, 68)

Zomato HSL Color Codes

Zomato HSL color codes are 355, 75%, 55% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(355, 75%, 55%)

Zomato CMYK Color Code

Zomato CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 76%, 70%, 11%

Zomato Pantone Color Codes

Zomato Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 1787 C

Logo

Zomato Logo Colors

Zomato logo colors are one red for the wordmark, lowercase and plain.

Zomato Logo Colors Palette

What the Zomato Logo Colors Mean?

The Zomato red is a slightly soft, coral-leaning red, warmer than a pure signal red, which suits a brand that started as a place to read menus and reviews before it was a delivery app. It runs the same across the app, the rider bags and the packaging, and it is the fastest way to tell a Zomato order from a Swiggy one.

Zomato Logo Color History

Zomato logo color history has held red since the Foodiebay days. The wordmark has been redrawn and lowercased over the years, but the color has stayed put.

Zomato Logo Fonts

Zomato logo fonts are a custom sans, geometric with a large x-height. A face like Gilroy or Circular is the closest match.

Zomato Logo JPG

Zomato logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Zomato Logo PNG

Zomato logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Zomato Logo WebP

Zomato logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Zomato Color Code Shades

Zomato color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Zomato paint or trim names.

In code

Using the Zomato palette

CSS custom properties

:root {
  --zomato-primary: #E23744;
}

Contrast against white

Primary	4.32:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.