Luxury & Jewellery
Louis Vuitton Color Codes
Louis Vuitton works in black for the wordmark, hex #000000, with the brown of the Monogram canvas, hex #5C3A21. The Louis Vuitton color codes in Hex, RGB and CMYK can be found below. Louis Vuitton was a trunk maker who started his own workshop in Paris in 1854; his flat-top cases, then the Damier and Monogram canvases, built the house that is now the anchor of LVMH. Its nearest peer on this site is Hermes.
Primary colors
What are Louis Vuitton Primary Colors?
Louis Vuitton's primary colors are black #000000, monogram brown #5C3A21.
Louis Vuitton runs a black wordmark; the brown shown is the Monogram canvas.
Louis Vuitton Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Louis Vuitton Monogram Brown
| Hex | #5C3A21 |
|---|---|
| RGB | 92, 58, 33 |
| HSL | hsl(25, 47%, 25%) |
| CMYK | 0%, 37%, 64%, 64%converted · approximate |
| Pantone | PMS 477 Cnearest match · not published by the brand |
Louis Vuitton Hex Color Codes
Louis Vuitton hex color codes are #000000 for black and #5C3A21 for monogram brown.
| Color | Hex |
|---|---|
| Black | #000000 |
| Monogram Brown | #5C3A21 |
Louis Vuitton RGB Color Codes
Louis Vuitton RGB color codes are 0, 0, 0 for black and 92, 58, 33 for monogram brown. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Monogram Brown | rgb(92, 58, 33) |
Louis Vuitton HSL Color Codes
Louis Vuitton HSL color codes are 0, 0%, 0% for black and 25, 47%, 25% for monogram brown. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Monogram Brown | hsl(25, 47%, 25%) |
Louis Vuitton CMYK Color Code
Louis Vuitton CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Monogram Brown | 0%, 37%, 64%, 64% |
Louis Vuitton Pantone Color Codes
Louis Vuitton Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Monogram Brown | PMS 477 C |
Logo
Louis Vuitton Logo Colors
Louis Vuitton logo colors are a black wordmark and the LV monogram, brown on the canvas.
Louis Vuitton Logo Colors Palette
What the Louis Vuitton Logo Colors Mean?
The Louis Vuitton logo color is black on paper, but the color people picture is the brown of the coated canvas, which the founder's son Georges designed in 1896 partly to make the bags harder to fake. The interlocking LV and the quatrefoils are a pattern first and a logo second.
Louis Vuitton Logo Color History
Louis Vuitton logo color history runs from a striped canvas, to the checkered Damier, to the Monogram, each introduced to stay ahead of counterfeiters. The wordmark itself has been a plain black serif since the brand began signing its work.
Louis Vuitton Logo Fonts
Louis Vuitton logo fonts are Futura, unusually for a heritage house, set in a bold weight and wide tracking. Futura Bold is not a stand-in here, it is the actual face.
Louis Vuitton Logo JPG
Louis Vuitton logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Louis Vuitton Logo PNG
Louis Vuitton logo in PNG, with a transparent background. Use it over a colored surface.
Louis Vuitton Logo WebP
Louis Vuitton logo in WebP. Same transparency as the PNG at about a third of the file size.
Louis Vuitton Color Code Shades
Louis Vuitton color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Louis Vuitton paint or trim names.
In code
Using the Louis Vuitton palette
CSS custom properties
:root {
--louis-vuitton-black: #000000;
--louis-vuitton-monogram-brown: #5C3A21;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Monogram Brown | 10.09:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.