Media & Entertainment
Hulu Color Codes
Hulu works in a bright green, hex #1CE783, on white. The Hulu color codes in Hex, RGB and CMYK can be found below. It launched in 2007 as a joint venture between rival broadcasters; the name comes from a Mandarin word for a gourd used to hold precious things. It is now controlled by Disney. Its nearest peer on this site is Netflix.
Primary colors
What are Hulu Primary Colors?
Hulu's primary color is #1CE783. Every value on this page is derived from it.
Hulu publishes a brand system; the value shown is its flat brand green.
Hulu Green
| Hex | #1CE783 |
|---|---|
| RGB | 28, 231, 131 |
| HSL | hsl(150, 81%, 51%) |
| CMYK | 88%, 0%, 43%, 9%converted · approximate |
| Pantone | PMS 354 Cnearest match · not published by the brand |
Hulu Hex Color Codes
Hulu hex color codes are #1CE783 for green.
| Color | Hex |
|---|---|
| Green | #1CE783 |
Hulu RGB Color Codes
Hulu RGB color codes are 28, 231, 131 for green. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Green | rgb(28, 231, 131) |
Hulu HSL Color Codes
Hulu HSL color codes are 150, 81%, 51% for green. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Green | hsl(150, 81%, 51%) |
Hulu CMYK Color Code
Hulu CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Green | 88%, 0%, 43%, 9% |
Hulu Pantone Color Codes
Hulu Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Green | PMS 354 C |
Logo
Hulu Logo Colors
Hulu logo colors are one green for the lowercase wordmark.
Hulu Logo Colors Palette
What the Hulu Logo Colors Mean?
The Hulu green is a sharp, spring green that no other major streamer uses, and that is the whole reason it works: in an app grid full of red and black tiles, Hulu is the green one. The lowercase wordmark keeps it casual, positioned against Netflix's more cinematic look.
Hulu Logo Color History
Hulu logo color history moved once. The early identity used a green-to-lime gradient and a slab wordmark; the 2018 rebrand flattened the color to a single green and set the name in a rounded custom face.
Hulu Logo Fonts
Hulu logo fonts are a custom rounded sans with soft terminals. A geometric rounded sans like Poppins is the nearest match.
Hulu Logo JPG
Hulu logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Hulu Logo PNG
Hulu logo in PNG, with a transparent background. Use it over a colored surface.
Hulu Logo WebP
Hulu logo in WebP. Same transparency as the PNG at about a third of the file size.
Hulu Color Code Shades
Hulu color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Hulu paint or trim names.
In code
Using the Hulu palette
CSS custom properties
:root {
--hulu-green: #1CE783;
}Contrast against white
| Green | 1.64:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.