Video Games
Sega Color Codes
Sega works in a blue, hex #0089CF, on white. The Sega color codes in Hex, RGB and CMYK can be found below. Its roots go back to Service Games, an American firm making coin-operated machines for military bases in Japan in the 1950s; it dominated arcades, fought Nintendo through the Genesis, and left the console business in 2001 after the Dreamcast. Its nearest peer on this site is Nintendo.
Primary colors
What are Sega Primary Colors?
Sega's primary color is #0089CF. Every value on this page is derived from it.
Sega publishes a brand system; the value shown matches its stated blue.
Sega Primary
| Hex | #0089CF |
|---|---|
| RGB | 0, 137, 207 |
| HSL | hsl(200, 100%, 41%) |
| CMYK | 100%, 34%, 0%, 19%converted · approximate |
| Pantone | PMS 3005 Cnearest match · not published by the brand |
Sega Hex Color Codes
Sega hex color codes are #0089CF for primary.
| Color | Hex |
|---|---|
| Primary | #0089CF |
Sega RGB Color Codes
Sega RGB color codes are 0, 137, 207 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(0, 137, 207) |
Sega HSL Color Codes
Sega HSL color codes are 200, 100%, 41% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(200, 100%, 41%) |
Sega CMYK Color Code
Sega CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 100%, 34%, 0%, 19% |
Sega Pantone Color Codes
Sega Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 3005 C |
Logo
Sega Logo Colors
Sega logo colors are one blue for the wordmark, the letters set inside a rounded outline.
Sega Logo Colors Palette
What the Sega Logo Colors Mean?
The Sega blue has been the constant through a company that has changed what it does more than once. On the Genesis it was the sound of the shouted logo and the blue letters on the box; as a third-party publisher it is still the blue, now fronting Sonic, Persona and Total War rather than hardware.
Sega Logo Color History
Sega logo color history has held the blue since the 1970s. The wordmark has been redrawn for the arcade era, the console wars and the modern publisher, but the color is the through line.
Sega Logo Fonts
Sega logo fonts are a custom bold sans, rounded with a tight fit inside the outline. A geometric sans like Futura Bold is the nearest match.
Sega Logo JPG
Sega logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Sega Logo PNG
Sega logo in PNG, with a transparent background. Use it over a colored surface.
Sega Logo WebP
Sega logo in WebP. Same transparency as the PNG at about a third of the file size.
Sega Color Code Shades
Sega color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Sega paint or trim names.
In code
Using the Sega palette
CSS custom properties
:root {
--sega-primary: #0089CF;
}Contrast against white
| Primary | 3.83:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.