Automotive

Acura Color Codes

Acura's badge is a stylised caliper that also reads as an A, in silver or black. The Acura color codes in Hex, RGB and CMYK can be found below. Honda launched Acura in 1986 as its luxury division; the name comes from the Latin acu, meaning done with precision. Its direct rival is fellow Japanese luxury arm Infiniti.

The Acura logo, shown for identification. Acura is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Acura Primary Colors?

Acura's primary color is a near-black #000000, with the caliper badge shown in silver.

Acura publishes no public hex sheet; the tone is measured from the badge.

Acura Primary

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Acura Hex Color Codes

Acura hex color codes are #000000 for primary.

Color	Hex
Primary	#000000

Acura RGB Color Codes

Acura RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 0, 0)

Acura HSL Color Codes

Acura HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(0, 0%, 0%)

Acura CMYK Color Code

Acura CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 0%, 0%, 100%

Acura Pantone Color Codes

Acura Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 419 C

Logo

Acura Logo Colors

Acura logo colors are silver and black, on the caliper A.

Acura Logo Colors Palette

What the Acura Logo Colors Mean?

The Acura logo colors stay neutral so the shape can work. The mark is a drafting caliper, a precise measuring tool, stood upright so its arms form an A for Acura. It stands for engineering accuracy and close tolerances, the case the brand makes for itself. There is no color symbolism attached.

Acura Logo Color History

Acura logo color history is silver-on-dark from 1990 onward, with a switch to a flatter, brighter chrome for the 2016 identity. The caliper shape has not changed.

Acura Logo Fonts

Acura logo fonts are a custom sans for the wordmark, not sold. A plain grotesque such as Helvetica is the everyday substitute.

Acura Logo JPG

Acura logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Acura Logo PNG

Acura logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Acura Logo WebP

Acura logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Acura Color Code Shades

Acura color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Acura paint or trim names.

In code

Using the Acura palette

CSS custom properties

:root {
  --acura-primary: #000000;
}

Contrast against white

Primary	21.00:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.