Automotive

Infiniti Color Codes

Infiniti's badge is an oval with two lines running to a point at the centre, in near-black about #020B24. The Infiniti color codes in Hex, RGB and CMYK can be found below. Nissan set up the luxury brand in 1985 through a team called the Horizon Task Force and launched it in 1989. Its direct rival is fellow Japanese luxury arm Acura.

The Infiniti logo, shown for identification. Infiniti is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Infiniti Primary Colors?

Infiniti's primary color is #020B24. Every value on this page is derived from it.

Infiniti publishes no public hex sheet; the tone is measured from the badge.

Infiniti Primary

Hex	#020B24
RGB	2, 11, 36
HSL	hsl(224, 89%, 7%)
CMYK	94%, 69%, 0%, 86%converted · approximate
Pantone	PMS 2767 Cnearest match · not published by the brand

Infiniti Hex Color Codes

Infiniti hex color codes are #020B24 for primary.

Color	Hex
Primary	#020B24

Infiniti RGB Color Codes

Infiniti RGB color codes are 2, 11, 36 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(2, 11, 36)

Infiniti HSL Color Codes

Infiniti HSL color codes are 224, 89%, 7% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(224, 89%, 7%)

Infiniti CMYK Color Code

Infiniti CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	94%, 69%, 0%, 86%

Infiniti Pantone Color Codes

Infiniti Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 2767 C

Logo

Infiniti Logo Colors

Infiniti logo colors are near-black and silver, on the road-to-the-horizon oval.

Infiniti Logo Colors Palette

What the Infiniti Logo Colors Mean?

The Infiniti logo colors are quiet on purpose; the drawing carries the name. The two lines inside the oval run toward a vanishing point, a straight road heading to the horizon, and the oval's raised centre is sometimes read as Mount Fuji. Even the spelling was chosen for the shape: the four I's in INFINITI stand in for road markings.

Infiniti Logo Color History

Infiniti logo color history keeps a dark, near-monochrome palette from the start. The badge has been chrome and heavily bevelled, then flattened in 2013 and again for the current identity. There has been no color change of note.

Infiniti Logo Fonts

Infiniti logo fonts are a custom sans for the wordmark, not licensed. A clean grotesque such as Helvetica is close.

Infiniti Logo JPG

Infiniti logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Infiniti Logo PNG

Infiniti logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Infiniti Logo WebP

Infiniti logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Infiniti Color Code Shades

Infiniti color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Infiniti paint or trim names.

In code

Using the Infiniti palette

CSS custom properties

:root {
  --infiniti-primary: #020B24;
}

Contrast against white

Primary	19.52:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.