Beauty & Personal Care
Dove Color Codes
Dove works in a blue, hex #003E7E, with a gold bird, hex #D5B470. The Dove color codes in Hex, RGB and CMYK can be found below. Unilever launched the Dove beauty bar in 1957, selling it as a cleanser with a quarter moisturizing cream rather than a soap; the Real Beauty campaign in 2004 turned the brand into a talking point. Its nearest peer on this site is Gillette.
Primary colors
What are Dove Primary Colors?
Dove's primary colors are blue #003E7E, gold #D5B470.
Dove publishes packaging guidance; the values shown are measured from the mark.
Dove Blue
| Hex | #003E7E |
|---|---|
| RGB | 0, 62, 126 |
| HSL | hsl(210, 100%, 25%) |
| CMYK | 100%, 51%, 0%, 51%converted · approximate |
| Pantone | PMS 294 Cnearest match · not published by the brand |
Dove Gold
| Hex | #D5B470 |
|---|---|
| RGB | 213, 180, 112 |
| HSL | hsl(40, 55%, 64%) |
| CMYK | 0%, 15%, 47%, 16%converted · approximate |
| Pantone | PMS 156 Cnearest match · not published by the brand |
Dove Hex Color Codes
Dove hex color codes are #003E7E for blue and #D5B470 for gold.
| Color | Hex |
|---|---|
| Blue | #003E7E |
| Gold | #D5B470 |
Dove RGB Color Codes
Dove RGB color codes are 0, 62, 126 for blue and 213, 180, 112 for gold. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 62, 126) |
| Gold | rgb(213, 180, 112) |
Dove HSL Color Codes
Dove HSL color codes are 210, 100%, 25% for blue and 40, 55%, 64% for gold. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(210, 100%, 25%) |
| Gold | hsl(40, 55%, 64%) |
Dove CMYK Color Code
Dove CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 51%, 0%, 51% |
| Gold | 0%, 15%, 47%, 16% |
Dove Pantone Color Codes
Dove Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 294 C |
| Gold | PMS 156 C |
Logo
Dove Logo Colors
Dove logo colors are a gold dove silhouette on a blue field, or blue on white.
Dove Logo Colors Palette
What the Dove Logo Colors Mean?
The Dove logo colors set a warm gold bird against a cool blue, a soft, reassuring pairing rather than a bold one. The dove itself is the name made literal, and the gold keeps it from looking clinical the way a plain blue-and-white cleaner would. The mark is used small, usually stamped on the bar or the bottle.
Dove Logo Color History
Dove logo color history moved once. Early packaging leaned on the word and a plain bird outline; the filled gold dove on the deeper blue is the version that has run since the brand went global, with only small tuning of the blue.
Dove Logo Fonts
Dove logo fonts are a custom italic script for the wordmark, informal and rounded. A humanist chancery italic is the nearest match.
Dove Logo JPG
Dove logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Dove Logo PNG
Dove logo in PNG, with a transparent background. Use it over a colored surface.
Dove Logo WebP
Dove logo in WebP. Same transparency as the PNG at about a third of the file size.
Dove Color Code Shades
Dove color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Dove paint or trim names.
In code
Using the Dove palette
CSS custom properties
:root {
--dove-blue: #003E7E;
--dove-gold: #D5B470;
}Contrast against white
| Blue | 10.55:1AA ✓ |
|---|---|
| Gold | 1.98:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.