Beauty & Personal Care
Maybelline Color Codes
Maybelline works in black, hex #000000, on white. The Maybelline color codes in Hex, RGB and CMYK can be found below. Thomas Lyle Williams founded it in 1915 after watching his sister Mabel darken her lashes with a mix of petroleum jelly and coal dust, and named the product for her; L'Oreal bought the brand in 1996 and added New York to the name. Its nearest peer on this site is L'Oreal.
Primary colors
What are Maybelline Primary Colors?
Maybelline's primary color is #000000. Every value on this page is derived from it.
Maybelline runs a black-and-white identity; the values shown are black and white.
Maybelline Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Maybelline Hex Color Codes
Maybelline hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
Maybelline RGB Color Codes
Maybelline RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
Maybelline HSL Color Codes
Maybelline HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
Maybelline CMYK Color Code
Maybelline CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
Maybelline Pantone Color Codes
Maybelline Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
Maybelline Logo Colors
Maybelline logo colors are black on white, the wordmark with New York set beneath it.
Maybelline Logo Colors Palette
What the Maybelline Logo Colors Mean?
The Maybelline logo colors are black and white because L'Oreal repositioned the brand around a downtown New York attitude, and a stark wordmark carries that better than a color would. New York under the name is doing the heavy lifting; the palette stays out of the way of the product shots, which are where the color is.
Maybelline Logo Color History
Maybelline logo color history includes a long run of scripts and a pink-and-gold drugstore look before the 1990s. The current flat black wordmark with New York arrived with the L'Oreal acquisition and has been refined but not recolored since.
Maybelline Logo Fonts
Maybelline logo fonts are a custom sans, slightly condensed with a lowered waistline. Helvetica or a similar neo-grotesque is the closest match.
Maybelline Logo JPG
Maybelline logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Maybelline Logo PNG
Maybelline logo in PNG, with a transparent background. Use it over a colored surface.
Maybelline Logo WebP
Maybelline logo in WebP. Same transparency as the PNG at about a third of the file size.
Maybelline Color Code Shades
Maybelline color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Maybelline paint or trim names.
In code
Using the Maybelline palette
CSS custom properties
:root {
--maybelline-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.