Beauty & Personal Care
L'Oréal Color Codes
L'Oreal works in black, hex #000000, on white. The L'Oreal color codes in Hex, RGB and CMYK can be found below. The chemist Eugene Schueller founded it in 1909 to sell a hair dye he had formulated called Aureale; the company is now the largest cosmetics business in the world. Its nearest peer on this site is Estee Lauder.
Primary colors
What are L'Oréal Primary Colors?
L'Oréal's primary color is #000000. Every value on this page is derived from it.
L'Oreal Paris runs an essentially monochrome identity; the values shown are black and white.
L'Oréal Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
L'Oréal Hex Color Codes
L'Oréal hex color codes are #000000 for black.
| Color | Hex |
|---|---|
| Black | #000000 |
L'Oréal RGB Color Codes
L'Oréal RGB color codes are 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
L'Oréal HSL Color Codes
L'Oréal HSL color codes are 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
L'Oréal CMYK Color Code
L'Oréal CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
L'Oréal Pantone Color Codes
L'Oréal Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
Logo
L'Oréal Logo Colors
L'Oreal logo colors are black on white, or white reversed out, and nothing else.
L'Oréal Logo Colors Palette
What the L'Oréal Logo Colors Mean?
The L'Oreal logo color is black because the master brand sits above dozens of product lines that each carry their own color. A neutral wordmark lets Maybelline, Garnier, Lancome and the rest look distinct while still reading as part of the same company. The restraint is a portfolio decision, not a stylistic one.
L'Oréal Logo Color History
L'Oreal logo color history is stable at the top level. The Aureale and early L'Oreal marks varied, but the plain black capital wordmark has been the corporate signature for decades, with changes limited to weight and the treatment of the accent on the e.
L'Oréal Logo Fonts
L'Oreal logo fonts are a custom high-contrast sans, geometric with sharp terminals. Optima or a similar humanist sans with stress in the strokes is the nearest widely available match.
L'Oréal Logo JPG
L'Oréal logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
L'Oréal Logo PNG
L'Oréal logo in PNG, with a transparent background. Use it over a colored surface.
L'Oréal Logo WebP
L'Oréal logo in WebP. Same transparency as the PNG at about a third of the file size.
L'Oréal Color Code Shades
L'Oréal color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not L'Oréal paint or trim names.
In code
Using the L'Oréal palette
CSS custom properties
:root {
--loreal-black: #000000;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.